"This book aims to assist researchers in both understanding and utilizing online data collection by providing methodological knowledge related to online research, and by presenting information about the empirical quality, the availability, and the location of specific online...

"This book concentrates on one particular and fast-growing application of mobile technologies: data acquisition for the tourism industry, providing travel agents, visitors, and hosts with the most advanced data mining methods, empirical research findings, and computational analysis techniques...

"This book offers the most relevant theories about culture and European market segmentation as well as providing updated data for the evaluation and analyses of the European consumption patterns in the beverage market"--Provided by publisher.

Internet marketing has become an important issue for many businesses around the world which have any form of commercial presence on the net. It is often perceived that doing business on the Internet mostly requires competency in the technology area. However as many dot com companies are failing...

"This book brings together innovative techniques and novel designs that aid in the development of multi-method studies and investigations, focusing on vital concepts such as data validity, triangulation, and reliability"--Provided by publisher.