Narrow search
Showing 1 - 10 of 220
Cover Image
Strategies in sports marketing : technologies and emerging trends
Alonso Dos Santos, Manuel (ed.) - 2014
sport event to a sponsoring brand: vision of the sport tourist / Cristina Aragonés-Jericó -- The role of sports marketing in … highlighting the plans and tactical operations that sports organizations conduct when integrating marketing strategies …-Moreno, Vicente Añó-Sanz, David Parra-Camacho -- Sport events as a tool for city marketing: the case of the Spanish swimming master …
Persistent link: https://www.econbiz.de/10011728007
Cover Image
Emerging trends and innovation in sports marketing and management in Asia
Leng, Ho Keat (ed.); Hsu, Noah Yang (ed.) - 2015
and theories in an effort to improve promotional activities and the organization of all aspects of the sports industry …The roles of sports sponsorship and brand management in global sports marketing / Kijpokin Kasemsap -- Views on sports … sponsorship in Singapore / Lyon Lai Mun Wai -- Branding through sponsorship-linked marketing: a case of Chinese sports apparel and …
Persistent link: https://www.econbiz.de/10011728172
Cover Image
Tourism informatics : visual travel recommender systems, social communities, and user interface design
Sharda, Nalin (contributor) - 2010
Tourism is a multi-billion dollar international industry and also one of the biggest users of Web technologies, constantly adopting innovative ideas to enhance its market penetration. This book provides cohesive coverage of cutting-edge e-tourism systems and directions for future research and...
Persistent link: https://www.econbiz.de/10011726658
Cover Image
Global hospitality and tourism management technologies
Ordóñez de Pablos, Patricia (contributor);  … - 2012
"This book is a comprehensive source of information for those interested in tourism and hospitality management, approaches, and trends, and, covers the emerging research topics that will define the future of IT and cultural development in the 21st century"--Provided by publisher.
Persistent link: https://www.econbiz.de/10011727162
Cover Image
International tourism and hospitality in the digital age
Kumar, Suresh (ed.) - 2015
"This book brings together the best practices for growth, development, and strategic management within the tourism and hospitality industries, highlighting comparative research that explores the cross-cultural contexts and societal implications of tourism"--Provided by publisher.
Persistent link: https://www.econbiz.de/10011728210
Cover Image
Handbook of research on global hospitality and tourism management
Camillo, Angelo (ed.) - 2015
"This book contributes to the body of knowledge on travel and tourism by presenting a global view of the hospitality industry, including theoretical research into industry trends as well as case studies from around the world"--Provided by publisher.
Persistent link: https://www.econbiz.de/10011728279
Cover Image
Emerging innovative marketing strategies in the tourism industry
Ray, Nilanjan (ed.) - 2015
"This book comprises scholarly research on effective promotional tools and practices within the tourism sector by featuring expansive coverage on a variety of topics from the use of information technology and digital tools to tourist motivation and economic considerations"--Provided by publisher.
Persistent link: https://www.econbiz.de/10011728301
Cover Image
Hospitality, travel, and tourism : concepts, methodologies, tools, and applications
2015
"This book considers the effect of cultural heritage and destinations of interest on the global economy from the viewpoints of both visitor and host and will provide unique insights for travelers, business leaders, sightseers, cultural preservationists, and others interested in the unique...
Persistent link: https://www.econbiz.de/10011728983
Cover Image
Practice and progress in social design and sustainability
Siu, Kin Wai Michael (ed.); Wong, Yi Lin (ed.) - 2018
"This book provides a design perspective on how the identified social issues can be solved through a design mentality. It comprises all design disciplines, such as industrial design, environmental design, interior design, fashion design and graphic design, to promote a sustainable lifestyle"--
Persistent link: https://www.econbiz.de/10012393203
Cover Image
Analysis and applications of Lattice-Boltzmann simulations
Valero-Lara, Pedro (ed.) - 2018
meshes -- Chapter 5. Lattice Boltzmann Method for sparse geometries: theory and implementation -- Chapter 6. A meshfree …
Persistent link: https://www.econbiz.de/10012393205