"This book aims to stand at the forefront of this emerging discipline, with a special focus on the role of libraries and library-staff, and a collection of chapters on crucial issues surrounding the digital humanities"--Provided by publisher.

"This book offers the most relevant theories about culture and European market segmentation as well as providing updated data for the evaluation and analyses of the European consumption patterns in the beverage market"--Provided by publisher.

Internet marketing has become an important issue for many businesses around the world which have any form of commercial presence on the net. It is often perceived that doing business on the Internet mostly requires competency in the technology area. However as many dot com companies are failing...

"This book brings together innovative techniques and novel designs that aid in the development of multi-method studies and investigations, focusing on vital concepts such as data validity, triangulation, and reliability"--Provided by publisher.

"This book explores the global, regional, and local understanding of the opportunities and challenges facing micro and small social enterprises in different contexts, particularly as government interests in these organization's contribution to public services delivery has increased and taken on...

This book focuses on the adoption of e-commerce applications that optimize potential opportunities presented to organizations. With expert international contributions, this advanced publication provides a comprehensive account of developments in the new and exciting area of research and...

Small and medium-sized enterprises (SMEs) play a critical role in rejuvenating and sustaining the modern economy, generating substantial employment and serving as important innovation engines for the global economy. This book aims to spread research conducted on SMEs internationally and place it...

1. Designing digital marketplaces for competitive advantage / Dinesh Rathi, Lisa Given -- 2. E-commerce systems for software agents / Emmanuel Tadjouddine -- 3. Enhancing the preparedness of SMEs for E-business opportunities by collaborative networks / Heiko Duin, Klaus-Dieter Thoben -- 4....

1. SMEs and e-business / Mário Ferreira -- 2. Strategic e-business/IT alignment for SME competitiveness / Eduardo Escofet, María Rodríguez-Fórtiz, José Garrido -- 3. SME managers' required entrepreneurship and business competences / George Velegrakis ... et al. -- 4. Preparing for change /...

"This book discusses the main issues, challenges, opportunities and solutions related to electronic business adoption with a special focus on SMEs, providing researchers, scholars, and professionals with some of the most advanced research developments, solutions and discussions of E-Business...