1. Effective implementation of sales-based CRM systems: theoretical and practical issues / George J. Avlonitis and Nikolaos G. Panagopoulos -- 2. The goals of customer relationship management / Ronald E. Goldsmith -- 3. Global account management (GAM): creating companywide and worldwide...

"This book blends the literature from the fields of marketing and information technology in an effort to examine the effect that technological advances have on the interaction between companies and their customers"--Provided by publisher

"This book features the latest prevailing technological functions and procedures necessary to promote new developments in promotional tools and methods, bringing together extensive discussions on the role of digital tools in customer relationship management, social media, and market...

This book covers issues, developments, and influences in technologies and their impact on modern global socioeconomics, including e-commerce, e-services, outsourcing applications, and consumer resources management.

"This book focuses on issues related to relationships among members of global supply chains, addressesing three important aspects of global supply chain relationships: supply chain integration and collaboration; outsourcing and offshoring of production; and recent growth in supplier...

"This book investigates the role of innovation in the management of supply chains of today, focusing on supply chain integration from both strategic and operational perspectives and the impact of information technology-related innovation in supply chain and logistics service...

"This book focuses on the development of innovative techniques and tools that answer urgent questions in the global trend of sustainable economic development, providing researchers and business managers with a valuable resource for the development of green business and application of low carbon...

"This book focuses on various trust issues that emerge from deployment of various e-commerce technologies in inter-organizational relationships, including security, privacy, authentication, non-repudiation, quality of web interface, system performance and infrastructure, environmental...

"This book is concentrated on the key players of the outsourcing paradigm; the organizations that provide logistics services, the Third Party Logistics (3PL's), as well as their clients, presenting and promoting the lessons learned by their cooperation"--Provided by publisher.

"This book provides comprehensive coverage of automated supply chain management offering research, methodologies, and frameworks for researchers, graduate students, and management professionals interested in the incorporation of information systems to better support supply chain...