This book work on the intimate connection between the industry life cycle and supply chain management, utilizes the case of the industrial life cycle of the VCR to provide insight into the supply chain as the basic business unit for competition, and the requisite alteration of the management of...

"This book describes original, innovative works on IT systems for mass customization, and provides a multitude of solutions, tools, concepts and successful realizations of IT systems for mass customization. It discusses state-of-the-art mass customization while depicting the importance of IT in...

1. Globalization / Russ Martinelli, Tim Rahschulte, Jim Waddell -- 2. The evolution of collaborative work / Tim Rahschulte -- 3. Culture / Mark Rennaker, Dan Novak -- 4. Sustaining organizational culture in the globally distributed environment / Kathy Milhauser -- 5. The effect of cultural...

"This book examines the nature of the process of technological change in different sectors of various countries, analyzing the impact of innovation as well as research and development activities on different outcomes in different fields and assessing the design and impact of policies aimed at...

This book is a collection of recent essays offering fresh perspectives on the scope and future of intellectual property rights. The tripartite division of the book is designed to make this inter-disciplinary topic more accessible and intelligible to readers of diverse backgrounds. Part I...

"This book covers a wide range of digital product management issues and offers some insight into real-world practice and research findings on the technical, operational, and strategic challenges that face digital product managers and researchers now and in the next several decades"--Provided by...

A case-based identification of internal and external issues for branding strategies / Abu Sayeed Mondal, Dilip Roy -- Promoting Bucovina's tourism brand / Alexandru-Mircea Nedelea -- Branding and brand management: case of Amul / Anupam Sharma -- Service branding through quality practices in...

"This book bridges the best practices and design principles successfully employed over last two decades with modern Knowledge Engineering (KE), which has provided some of the most valuable techniques and tools to support encoding knowledge and experiences"--Provided by publisher.

This book provides a comprehensive review of current and potential research in green management and control. A unique collection in the growing field of green products, this book is a must-have for new and experienced researchers, as well as practitioners and academicians alike.

This book takes and interdisciplinary approach toward systems design in the online environment by providing an understanding of how consumers behave while shopping online and how certain system design elements may impact consumers' perceptions, attitude, intentions, and actual behavior. This...