sport event to a sponsoring brand: vision of the sport tourist / Cristina Aragonés-Jericó -- The role of sports marketing in … football team / Verónica Baena -- Effect of image transmission in sports sponsorship in Chile / Daniela Cecilia Hidalgo Carbone … highlighting the plans and tactical operations that sports organizations conduct when integrating marketing strategies …

The roles of sports sponsorship and brand management in global sports marketing / Kijpokin Kasemsap -- Views on sports … sponsorship in Singapore / Lyon Lai Mun Wai -- Branding through sponsorship-linked marketing: a case of Chinese sports apparel and … Asian sport to the world: the case of Taekwondo / Min Kil Kim, James J. Zhang -- Football in Singapore: a global, historical …

placement / Heather Schulz, Matthew Eastin -- 25. Digital media and sports advertising / John Fortunato -- 26. Performance …"This book bridges the gap between professional and academic perceptions of advertising in new media environments …1. An overview of digital media and advertising / Irene Dickey, William Lewis -- 2. Media evolution and the advent of …

"This book unites recent research efforts in online multimedia advertising and includes introductions to basic concepts … and fundamental technologies for online advertising, basic multimedia technologies for online multimedia advertising, and … modern multimedia advertising schemes, theories and technologies"--Provided by publisher. …

understanding the business process anywhere in the world. Ideally, due to its universal nature, that is how advertising should be … claimed, can be applied to any particular advertising campaign. In today's technological world, the challenge is to apply that … specific marketing effort such as sports, electronics, or clothing. Online Advertising and Promotion: Modern Technologies for …

"This book focuses on the radically evolving field of advertising within the new media environment by covering new … strategies, structural transformation of media, and changing advertising ethics"--Provided by publisher …A model for mind-device dialectic and the future of advertising in the social media age / Recep Yilmaz, Nurdan Oncel …

developing world: insights from emerging issues and barriers / Gbenga Emmanuel Afolayan -- What is needed to advance …

-- Chapter 12. Small social enterprises and online advertising: overview of constraints in some selected cities in Nigeria …