"This book covers a wide range of digital product management issues and offers some insight into real-world practice and research findings on the technical, operational, and strategic challenges that face digital product managers and researchers now and in the next several decades"--Provided by...

"This book describes original, innovative works on IT systems for mass customization, and provides a multitude of solutions, tools, concepts and successful realizations of IT systems for mass customization. It discusses state-of-the-art mass customization while depicting the importance of IT in...

A case-based identification of internal and external issues for branding strategies / Abu Sayeed Mondal, Dilip Roy -- Promoting Bucovina's tourism brand / Alexandru-Mircea Nedelea -- Branding and brand management: case of Amul / Anupam Sharma -- Service branding through quality practices in...

"This book brings together a multidisciplinary exchange of knowledge on the application of electronic and mobile innovations towards the sustainable development of the economy and provides an opportunity to identify effective e-innovation and successful practices"--Provided by publisher.

"This book identifies the indicators that meet the consensus of the academic community and higher education management experts, analyzing the recognized trends within the publication and concluding which measures should be taken to improve convergence pace and avoid potential pitfalls"--Provided...

"This book addresses recent trends in regional integration projects and the strides that such projects are making on the road toward globalization, focusing on a range of economic projects, emerging supranational units, and possible implications for future trends"--Provided by publisher.

"This book explores the new ways that technology is shaping our society and the advances it is bringing, along with potential drawbacks, such as human jobs being replaced by computers"--Provided by publisher.

"This book discusses the Semantic Web, as an extension of the current World Wide Web in which information is given well-defined, better enabling computers and people to work in cooperation"--Provided by publisher.

This book considers transformations within the context of computing science and information science, as they are essential in changing organizations. It not only considers transformations of structured models, rather, the transformation of instances (i.e. the actual contents of those structures)...

With the increasing popularity of the Internet, electronic commerce, and enterprise applications, this book has been developed to focus on Unified Modeling Language (UML), Unified Process (UP) and other information modeling methods and methodologies, and involves conceptual, theoretical,...