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Mobile and wireless systems beyond 3G : managing new business opportunities

Pagani, Margherita (contributor) - 2005

"This book explores new business opportunities and critical issue related to mobile and wireless systems beyond 3G. It identifies motivations and barriers to the adoption of 3G mobile multimedia services and provides an end-user perspective on mobile multimedia services that are likely to emerge...

Persistent link: https://www.econbiz.de/10011726431

Multiplatform E-learning systems and technologies : mobile devices for ubiquitous ICT-based education

Goh, Tiong T. (contributor) - 2010

Multiplatform e-learning systems are emerging technologies that provide integrated learning content to various accessing devices. This book addresses technical challenges, design frameworks, and development experiences of the future that integrate multiple mobile devices into a single...

Persistent link: https://www.econbiz.de/10011726462

Unwired business : cases in mobile business

Barnes, Stuart (contributor); … - 2006

Success of Mobile Services: Lessons From Japan and Finland / Jarkko Vesa -- Digital Multimedia Broadcasting (DMB) in Korea …Mobile Innovation and the Music Business in Japan: The Case of Ringing Tone Melody ("Chaku-Mero") / Akira Takeishi …, Kyoung-Joo Lee -- Strategic Implications of M-Banking Services in Japan / Eusebio Scornavacca, Stuart J. Barnes -- Buongiorno …

Persistent link: https://www.econbiz.de/10011726669

Cloud computing service and deployment models : layers and management

Aggarwal, Anil (contributor); Bento, Alberto M.. (contributor) - 2013

"This book presents a collection of diverse perspectives on cloud computing and its vital role in all components of organizations, improving the understanding of cloud computing and tackling related concerns such as change management, security, processing approaches, and much more"--Provided by...

Persistent link: https://www.econbiz.de/10011727565

Marketing online education programs : frameworks for promotion and communication

Demiray, Uğur (contributor); Sever, Serdar (contributor) - 2011

1. Integrated marketing communications and their application to the open education field / Juliet Stoltenkamp, Jephias Mapuva -- 2. From consumer to prodsumer / Goknil Koçak -- 3. Educational marketing / Ruth Cook -- 4. Marketing online education / Ormond Simpson -- 5. Marketing and promoting...

Persistent link: https://www.econbiz.de/10011726979

Marketing decision making and the management of pricing : successful business tools

Rajagopal (contributor) - 2013

Strategic pricing -- Price structure and levels -- Pricing for new products -- Financial analysis in pricing -- Pricing policy -- Market pricing -- Implementation of pricing strategy -- Price performance -- Value creation -- Pricing in market uncertainties -- Challenges ahead

Persistent link: https://www.econbiz.de/10011727769

Maximizing commerce and marketing strategies through micro-blogging

Burkhalter, Janée N. (ed.); Wood, Natalie T. (ed.) - 2015

"This book examines the various methods and benefits of using micro-blogs within a business context, bringing together the best tools and tactics necessary to properly incorporate this approach"--Provided by publisher.

Persistent link: https://www.econbiz.de/10011728238

Developing strategic business models and competitive advantage in the digital sector

Daidj, Nabyla - 2015

"This book focuses on the application of preemptive planning in the media and entertainment industries to combat an increasingly uncertain future of innovation and competition, offering research-based examples and analysis"--Provided by publisher.

Persistent link: https://www.econbiz.de/10011728109

Engaging older adults with modern technology : Internet use and information access needs

Zheng, Robert (contributor); Hill, Robert D. (contributor); … - 2013

"This book takes a structured approach to the research in aging and digital technology in which older adults' use of internet and other forms of digital technologies is studied through the lenses of cognitive functioning, motivation, and affordability of new technology"--Provided by publisher.

Persistent link: https://www.econbiz.de/10011727497

E-business models, services, and communications

Lee, In (contributor) - 2008

"This book provides researchers and practitioners with valuable information on recent advances and developments in emerging e-business models and technologies. It covers a variety of topics such as e-business models, telecommunication network utilization, online consumer behavior, electronic...

Persistent link: https://www.econbiz.de/10011726012

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