"This book provides relevant information on the marketing strategies and marketing trends of sporting events by highlighting the plans and tactical operations that sports organizations conduct when integrating marketing strategies"--Provided by publisher.

"This book comprises scholarly research on effective promotional tools and practices within the tourism sector by featuring expansive coverage on a variety of topics from the use of information technology and digital tools to tourist motivation and economic considerations"--Provided by publisher.

Tourism is a multi-billion dollar international industry and also one of the biggest users of Web technologies, constantly adopting innovative ideas to enhance its market penetration. This book provides cohesive coverage of cutting-edge e-tourism systems and directions for future research and...