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Strategies in sports marketing : technologies and emerging trends

Alonso Dos Santos, Manuel (ed.) - 2014

sport event to a sponsoring brand: vision of the sport tourist / Cristina Aragonés-Jericó -- The role of sports marketing in …"This book provides relevant information on the marketing strategies and marketing trends of sporting events by … highlighting the plans and tactical operations that sports organizations conduct when integrating marketing strategies …

Persistent link: https://www.econbiz.de/10011728007

Maximizing commerce and marketing strategies through micro-blogging

Burkhalter, Janée N. (ed.); Wood, Natalie T. (ed.) - 2015

Marketing with Twitter: challenges and opportunities / Alena Soboleva, Suzan Burton, Aila Khan -- Corporate … implications of utilizing micro-blogs in employment practices: a guide for business and marketing professionals / Stephanie A …

Persistent link: https://www.econbiz.de/10011728238

Information technology for intellectual property protection : interdisciplinary advancements

Sasaki, Hideyasu (contributor) - 2012

"This book contains multidisciplinary knowledge and analysis by leading researchers and practitioners with technical backgrounds in information engineering and institutional experience in intellectual property practice"--Provided by publisher.

Persistent link: https://www.econbiz.de/10011727192

Information ethics : privacy and intellectual property

Freeman, Lee (contributor); Peace, A. Graham (contributor) - 2005

This book provides an up-to-date discussion of the main ethical issues that face today's information-intensive society, including the areas of intellectual property rights, privacy, accessibility and censorship. The explosive growth of information technology, increased competition in the global...

Persistent link: https://www.econbiz.de/10011726253

Intellectual property protection for multimedia information technology

Sasaki, Hideyasu (contributor) - 2008

This book provides scholars, management professionals, researchers, and lawyers in the field of multimedia information technology and its institutional practice with thorough coverage of the full range of issues surrounding multimedia intellectual property protection and its proper solutions...

Persistent link: https://www.econbiz.de/10011726306

Intellectual property rights in a networked world : theory and practice

Spinello, Richard A. (contributor); … - 2005

This book is a collection of recent essays offering fresh perspectives on the scope and future of intellectual property rights. The tripartite division of the book is designed to make this inter-disciplinary topic more accessible and intelligible to readers of diverse backgrounds. Part I...

Persistent link: https://www.econbiz.de/10011726307

Multimedia security : steganography and digital watermarking techniques for protection of intellectual property

Lu, Chun-Shien (contributor) - 2005

Multimedia security has become a major research topic, yielding numerous academic papers in addition to many watermarking-related companies. In this emerging area, there are many challenging research issues that deserve sustained study towards an effective and practical system. This book...

Persistent link: https://www.econbiz.de/10011726456

Disruptive technologies for business development and strategic advantage

Zhuplev, Anatoly (ed.) - 2018

"This book explores innovation, imitation and creative destruction as critical factors and agents of socio-economic growth and progress in the context of emerging challenges and opportunities for business development and strategic advantage. It examines key product and technological developments...

Persistent link: https://www.econbiz.de/10012393201

Model driven architecture for reverse engineering technologies : strategic directions and system evolution

Favre, Liliana - 2010

This book emphasizes the importance of validation and verification in the modernization of systems that are critical to safety, security, and economic profits. Containing integration analyses to control the evolution of legacy systems towards object oriented technologies, this publication...

Persistent link: https://www.econbiz.de/10011726748

Electronic globalized business and sustainable development through IT management : strategies and perspectives

Pablos, Patricia Ordonez de. (contributor) - 2011

-based process landscapes / Vladimir Stantchev, Martin Goernitz -- 14. Exploring e-marketing practises as tool for globalisation by …

Persistent link: https://www.econbiz.de/10011726912