This book collects an authoritative core of research investigating the notion that information communication technologies (ICTs) have the potential to improve the lives of people and contribute to enhancing social conditions in developing countries through such concepts as the Knowledge Society,...

"This book focuses on the application of preemptive planning in the media and entertainment industries to combat an increasingly uncertain future of innovation and competition, offering research-based examples and analysis"--Provided by publisher.

"This book covers a wide range of digital product management issues and offers some insight into real-world practice and research findings on the technical, operational, and strategic challenges that face digital product managers and researchers now and in the next several decades"--Provided by...

"This book describes original, innovative works on IT systems for mass customization, and provides a multitude of solutions, tools, concepts and successful realizations of IT systems for mass customization. It discusses state-of-the-art mass customization while depicting the importance of IT in...

A case-based identification of internal and external issues for branding strategies / Abu Sayeed Mondal, Dilip Roy -- Promoting Bucovina's tourism brand / Alexandru-Mircea Nedelea -- Branding and brand management: case of Amul / Anupam Sharma -- Service branding through quality practices in...

1. A Communities of practice approach to management knowledge dissemination / Joanne Roberts -- 2. Sharing knowledge through communities of practice / Eduardo Campos, Carlos Moreno, Reinaldo Landaeta -- 3. Communities of practice as work teams to knowledge management / Celia Zárraga-Oberty --...

"This book explores the processes involved in managing brands for long-term sustainable competitive advantage, helping readers better understand the importance of consumers' perceptions in brand management"--Provided by publisher.

"This book provides a comprehensive framework that can be used to develop and design case studies that could measure the identified values that people, technology, and strategy can provide to the organization"--Provided by publisher.

Advancing e-commerce beyond readiness in a developing country: experiences of Ghanaian firms / Richard Boateng ... [et al.] -- Evaluating the relevance of information systems strategic planning practices in e-business contexts / Ganesan Kannabiran, Srinivasan Sundar -- A comparative analysis of...

"This book explores important social issues that call for reform such as health care, self-perceptions, and corporate responsibilities to the environment, giving readers a guide to understanding and appreciation behind social marketing and how it can be used to positively alter social conscience...