"Advertising, just like medicine and engineering, is a universal discipline of study, providing insight into … understanding the business process anywhere in the world. Ideally, due to its universal nature, that is how advertising should be … claimed, can be applied to any particular advertising campaign. In today's technological world, the challenge is to apply that …

"This book bridges the gap between professional and academic perceptions of advertising in new media environments …1. An overview of digital media and advertising / Irene Dickey, William Lewis -- 2. Media evolution and the advent of … Web 2.0 / Laura Bright -- 3. Economic issues in media regulation / Edward Shinnick, Geraldine Ryan -- 4. Advertising in …

"This book unites recent research efforts in online multimedia advertising and includes introductions to basic concepts … and fundamental technologies for online advertising, basic multimedia technologies for online multimedia advertising, and … modern multimedia advertising schemes, theories and technologies"--Provided by publisher. …

"This book focuses on the radically evolving field of advertising within the new media environment by covering new … strategies, structural transformation of media, and changing advertising ethics"--Provided by publisher …A model for mind-device dialectic and the future of advertising in the social media age / Recep Yilmaz, Nurdan Oncel …

"This two volume set includes 213 entries with over 4,700 references to additional works on gender and information …

"This book deals with diffe four features of the burgeoning knowledge society: gender, equity, learning, and … information technology with the focus on gender - not in the taken-for-granted biological sense of sex but in the socially …1. Women, men and programming / Inger Boivie -- 2. New gender relations in the transforming IT-industry of Malaysia …

"This book discusses theoretical aspects of gender issues in ICT and presents a number of case studies from various … gender gaps and ICT"--Provided by publisher. … / Gillian Youngs -- 4. Gender, culture, and ICT use / B. Ratna Kumari -- 5. Gendering professionalism in the …

Introduction: why the gender divide in computer games is an important and timely issue -- The computer game industry … -- Representation, image, and identity -- Game workers and the gender divide in the production of computer games -- The experience of …

From the "damsel in distress" to girls' games and beyond: gender and children's gaming / Alyson E. King, Aziz Douai … / Vachon M.C. Pugh -- A framework for addressing gender imbalance in the game industry through outreach / Monica M. McGill …