Leng, Ho Keat (ed.); Hsu, Noah Yang (ed.) - 2015
The roles of sports sponsorship and brand management in global sports marketing / Kijpokin Kasemsap -- Views on sports … Camiré -- Perceived importance and extent of implementation of volunteer management practices: comparison between national … sports associations and event management companies / Huijing Huang, Wai Cheong Eugene Chew, Koon Teck Koh -- Coach education …