"This book describes original, innovative works on IT systems for mass customization, and provides a multitude of solutions, tools, concepts and successful realizations of IT systems for mass customization. It discusses state-of-the-art mass customization while depicting the importance of IT in...

"This book covers a wide range of digital product management issues and offers some insight into real-world practice and research findings on the technical, operational, and strategic challenges that face digital product managers and researchers now and in the next several decades"--Provided by...

A case-based identification of internal and external issues for branding strategies / Abu Sayeed Mondal, Dilip Roy -- Promoting Bucovina's tourism brand / Alexandru-Mircea Nedelea -- Branding and brand management: case of Amul / Anupam Sharma -- Service branding through quality practices in...

"This book provides the research and instruction used to develop and implement software quickly, in small iteration cycles, and in close cooperation with the customer in an adaptive way, making it possible to react to changes set by the constant changing business environment. It presents four...

"Incorrect and misleading information associated with an enterprise's production and service jeopardize both customer relationships and customer satisfaction, and ultimately have a negative effect on revenue. This book provides insight and support for academic professionals as well as for...

The objective of this work is to provide opportunities for improving today's database systems using innovative development practices, tools and techniques. Each chapter of the book provides insight into the effective use of database technology through models, case studies or experience reports....

1. The panorama of information systems quality / Evan Duggan, Han Reichgelt -- 2. An overview of software quality concepts and management issues / Alain April, Claude Laporte -- 3. The different views of software quality / Bernard Wong -- 4. Making real progress with the requirements defects...

Model-driven software development (MDSD) drastically alters the software development process, characterized by a high degree of innovation and productivity. However, quality assurance application in the domain of software models and model-driven software development is still in an emergent...

Commercial systems built today are increasingly using XML technologies for storing any amount of text or data. This book collects the latest research for academicians and practitioners that describes the use and synergy between data structure technologies. It explores and investigates various...

This book presents a comprehensive collection of quality of service mechanisms for various access technologies and introduces existing and traditional approaches to traffic management for wireless technologies. With expert international contributions, this critical mass of knowledge covers both...