1. Integrated marketing communications and their application to the open education field / Juliet Stoltenkamp, Jephias Mapuva -- 2. From consumer to prodsumer / Goknil Koçak -- 3. Educational marketing / Ruth Cook -- 4. Marketing online education / Ormond Simpson -- 5. Marketing and promoting...

"This book is a collection of work to assist any professional who needs to deal with ethical issues, write up a technical project, give or develop a presentation, or write material for an online audience"--Provided by publisher.

Linking the popularity of online trading with consumers' concerns for reputation and identity theft / Alan D. Smith -- Antecedents of security pillars in e-commerce applications / Amin A. Shaqrah -- A novel dynamic noise-dependent probabilistic algorithm for route discovery in MANETs / Hussein...

"This book highlights important approaches to evaluating the creditability of digital sources and techniques used for various digital fields, presenting research in the area of computer mediated communication and how it currently affects digital culture and online credibility"--Provided by...

"The focus of the book is on managing innovation through bridging gaps created from theories, relative advantages or competitiveness, social differences, and innovation capability and performance"--Provided by publisher.

"This book provides an interdisciplinary treatment of issues raised by climate change in connection with its implications for society, environment and economy, particularly at the company and the supply chain levels"--Provided by publisher.

1. IT service quality management / Dieter Spath, Wilhelm Bauer, Claus-Peter Praeg -- 2. e-Service quality / Jose Barrutia, Ainhize Gilsanz -- 3. Methods for service quality assurance / Manfred Bruhn -- 4. Quality management for IT services / Astrid Köhler, Ulrike Vauth -- 5. Comparison and...

"This book is devoted to examining a range of issues concerning green finance and sustainability covering sections on emerging environmentally aware business models, regulation and standard development, green ICT for sustainability, green finance and the carbon market, green manufacturing,...

1. A symbiotic model for information systems success determination / Kieren Jamieson -- 2. Measuring Information systems success: a comment on the use of perceptions / Cees J. Gelderman and Rob J. Kusters -- 3. Information systems for organizational effectiveness model: a rationale alignment /...

The technological innovation of information technology is driving businesses and organizations to reassess their structures and processes to achieve a higher level of efficiency and effectiveness using IT. In this ongoing process, the wisdom and experiences of other organizations can be a...