"This book provides a detailed view on the current issues, trends, challenges, and future perspectives on product design and development, an area of growing interest and increasingly recognized importance for industrial competitiveness and economic growth"--Provided by publisher.

"This book highlights new business products, services, strategies, and philosophies drawn from an emerging collaborative information platform and explores connections between the development of new e-business technologies with consumers, businesses, and links to social and political visions and...

"This book provides readers with case studies and real-life examples on usability methods and techniques to test the design and development of digital products, such as web pages, video games, and mobile computer applications"--Provided by publisher.

A case-based identification of internal and external issues for branding strategies / Abu Sayeed Mondal, Dilip Roy -- Promoting Bucovina's tourism brand / Alexandru-Mircea Nedelea -- Branding and brand management: case of Amul / Anupam Sharma -- Service branding through quality practices in...

"The focus of the book is on managing innovation through bridging gaps created from theories, relative advantages or competitiveness, social differences, and innovation capability and performance"--Provided by publisher.

1. Innovation through virtual technologies / N. Raghavendra Rao -- 2. Soft-touch Haptics modeling of dynamic surfaces / Hanqiu Sun, Hui Chen -- 3. Collision detection / Gabriel Zachmann -- 4. Virtual environment visualisation of executable business process models / Ross Brown, Rune Rasmussen --...

"This book outlines different tools and technologies that can be applied depending on the type of innovation an organization desires, providing concrete advice on the different types of innovation, situations in which innovation may be useful and the role of knowledge and different tools and...

1. Universities as knowledge-intensive learning organizations / Constantin Bratianu -- 2. Key characteristics relevant for selecting knowledge management software tools / Hanlie Smuts, Alta van der Merwe, Marianne Loock -- 3. Knowledge-based diffusion in practice / Hilary Berger, Paul...

1. Designing digital marketplaces for competitive advantage / Dinesh Rathi, Lisa Given -- 2. E-commerce systems for software agents / Emmanuel Tadjouddine -- 3. Enhancing the preparedness of SMEs for E-business opportunities by collaborative networks / Heiko Duin, Klaus-Dieter Thoben -- 4....

"This book provides a comprehensive look at the development of actor-network theory itself, as well as case studies of its use to assist in the explanation of various socio-technical phenomena"--Provided by publisher.