"This book brings together a collection of research that provides communication for the management of new methodologies …

management science / Kristina Risom Jespersen -- …Section 2. Marketing applications -- 4. Heuristic genetic algorithm for product portfolio planning / Jianxin (Roger … scenarios / David Camacho -- 7. Web-mining system for mobile-phone marketing / Miao-Ling Wang, Hsiao-Fan Wang -- …

Marketing with Twitter: challenges and opportunities / Alena Soboleva, Suzan Burton, Aila Khan -- Corporate … implications of utilizing micro-blogs in employment practices: a guide for business and marketing professionals / Stephanie A …. Tryce -- Integration of micro-blogs into the human resource management (HRM) areas of recruitment and selection / Ryan J …

discovery learning within a learning management system: Axio LearningTM / Brent A. Anders -- 8. The meeting point of second life …

/ Barry Wellar -- 2. The use of geospatial technology in disaster management / Scott Westlund -- 3. Geospatial technology … geographic education / Robert Hickey -- 5. Critical incident management and geographically-based systems / David W. Webb and …

"This book describes a holistic approach to monitoring, evaluating, and applying appropriate marketing strategies, and … logistics modeling -- 7. Systems thinking and cognitive process in marketing -- 8. Marketing modeling and validation -- 9 …. Performance measuring process -- 10. Competitive advantage: analysis and strategy -- 11. Convergence marketing -- 12. Challenges …

. Management theory: a systems perspective on understanding management practice and management behavior / John Davies -- 4. Toward …

-tourism: Using SPETA II as a knowledge management platform for DMOs and e-tourism service providers / Ángel García-Crespo ... [et al … and analysis in library management and their effectiveness assessment: results of the research conducted at Polish … strategic e-business management / Fen Wang ... [et al.] …