1. IT service quality management / Dieter Spath, Wilhelm Bauer, Claus-Peter Praeg -- 2. e-Service quality / Jose Barrutia, Ainhize Gilsanz -- 3. Methods for service quality assurance / Manfred Bruhn -- 4. Quality management for IT services / Astrid Köhler, Ulrike Vauth -- 5. Comparison and...

The technological innovation of information technology is driving businesses and organizations to reassess their structures and processes to achieve a higher level of efficiency and effectiveness using IT. In this ongoing process, the wisdom and experiences of other organizations can be a...

Cases on Information Technology Planning, Design and Implementation brings together a variety of real-life experiences showing how other companies and organizations have successfully, or not so successfully, planned, designed, and implemented different applications using information technology....

The pervasive use of technology in business organizations has created a critical dependency on IT that calls for a specific focus on IT governance. This book presents insight gained through literature reviews and case studies to provide practical guidance for organizations that want to start...

1. Integrated marketing communications and their application to the open education field / Juliet Stoltenkamp, Jephias Mapuva -- 2. From consumer to prodsumer / Goknil Koçak -- 3. Educational marketing / Ruth Cook -- 4. Marketing online education / Ormond Simpson -- 5. Marketing and promoting...

"This book is a collection of work to assist any professional who needs to deal with ethical issues, write up a technical project, give or develop a presentation, or write material for an online audience"--Provided by publisher.

"This book highlights important approaches to evaluating the creditability of digital sources and techniques used for various digital fields, presenting research in the area of computer mediated communication and how it currently affects digital culture and online credibility"--Provided by...

This book addresses the emergent research and development issues for the most-advanced enterprise organizational paradigm of today's world: the virtual enterprise paradigm. Virtual enterprise is characterized as a dynamic agile network of independent enterprises sharing all resources, including...

The advances of the WWW have dramatically increased the need for efficient and flexible mechanisms to provide integration methods for multiple information sources, which has caused a need for a careful integration of the concepts and systems. It is of great importance for issues and concerns to...

"This book summarizes the state of the art in the emergent field of Corporate Environmental Management Information Systems, showing researchers, managers, engineers and information technology specialists how to develop and implement effective CEMIS"--Provided by publisher.