"This book offers practical and useful guidelines, models, and techniques for improving software processes and products for small and medium enterprises, utilizing the authoritative, demonstrative tools of case studies and lessons learned to provide academics, scholars, and practitioners with an...

Presents the theoretical and empirical research on the business value of information technology, as well as the use of management of information technology for increasing organizational performance and gaining strategic advantages. The betterment of information technology payoff and information...

Strategic information systems have emerged as one of the most effective applications of information technology in support of the strategic management of organizations. Cases on Strategic Information Systems presents a wide range of the most current issues, challenges, problems, opportunities,...

This book blends theory and practice to provide practical knowledge and guidelines to enterprises wishing to understand the importance of managing documents to their operations along with presentation of document content to facilitate business planning and operations support. This book gives...

"The objectives of the proposed book are to provide techniques and tools appropriate for building application portfolios and develop strategies that increase financial performance"--Provided by publisher.

"This book provides a detailed view on the current issues, trends, challenges, and future perspectives on product design and development, an area of growing interest and increasingly recognized importance for industrial competitiveness and economic growth"--Provided by publisher.

"This book provides readers with case studies and real-life examples on usability methods and techniques to test the design and development of digital products, such as web pages, video games, and mobile computer applications"--Provided by publisher.

"This book highlights new business products, services, strategies, and philosophies drawn from an emerging collaborative information platform and explores connections between the development of new e-business technologies with consumers, businesses, and links to social and political visions and...

A case-based identification of internal and external issues for branding strategies / Abu Sayeed Mondal, Dilip Roy -- Promoting Bucovina's tourism brand / Alexandru-Mircea Nedelea -- Branding and brand management: case of Amul / Anupam Sharma -- Service branding through quality practices in...

1. Globalization / Russ Martinelli, Tim Rahschulte, Jim Waddell -- 2. The evolution of collaborative work / Tim Rahschulte -- 3. Culture / Mark Rennaker, Dan Novak -- 4. Sustaining organizational culture in the globally distributed environment / Kathy Milhauser -- 5. The effect of cultural...