1. Semantic technologies in motion: from factories control to customer relationship management / Ricardo Colomo … communication with citizens / Charalabidis Yannis ... [et al.] -- 8. Customer Relationship Management (CRM) implementation intensity … framework for customer knowledge management based on social Semantic Web: a hotel sector approach / Marcirio Silveira Chaves …

.] -- 8. Fuzzy target groups in analytic customer relationship management / Michael Kaufmann and Cédric Graf -- 9. Web …

"This book provides insights and supports executives, middle managers and practitioners concerned with the management … of supply chain with expertise, knowledge, information and organizational management development in different types of … management in the global supply chain / Janet H. Sanders -- 9. Supply chain management and the other half / Kaninika Bhatnagar …

within the field of customer relationship management"--Provided by publisher. … Nikolaos G. Panagopoulos -- 2. The goals of customer relationship management / Ronald E. Goldsmith -- 3. Global account … management (GAM): creating companywide and worldwide relationships to global customers / Svend Hollensen and Vlad Stefan Wulff …

Afonso Vieira -- How customer knowledge management is becoming a dominant industry trait / A. F. Wazir Ahmad, Mohammad … / Valerio Veglio -- Customer relationship management (CRM): a one-size-fits-all philosophy? / Myria Ioannou -- Relationship … Tenge -- Consumer-centric marketing strategies: social networks as innovative tools for consumer relationship management …

, including e-commerce, e-services, outsourcing applications, and consumer resources management. …

knowledge management becomes critical. This book introduces an integrated approach to analyzing and building customer knowledge … management (CKM) synergy for sustainable competitive advantage. Well-organized and unique, this book provides concise yet …