Showing 1 - 10 of 21
Author/authority / Minita Sanghvi -- Reflexivity in qualitative research: a researcher and informant perspective … / Amandeep Takhar-Lail, Pepukayi Chitakunye -- Grounded theory and market research / Ali Ghorbani, Hosein Moridsadat, Fatemeh … Jafarzadeh -- Innovative research methodology / Ziska Fields -- Netnography: an internet-optimized ethnographic research …
Persistent link: https://www.econbiz.de/10011728091
, attitude, intentions, and actual behavior. This book contains theoretical and empirical research from expert scholars in a …
Persistent link: https://www.econbiz.de/10011726701
. Proposed framework for research in the triple A (agility, adaptability, alignment) in supply chains / Ivan Arana-Solares, Jose …
Persistent link: https://www.econbiz.de/10011726938
Section III. Value Chain Networks and Research Issues: 9. Structuration Theory: Capturing the Complexity of Business …
Persistent link: https://www.econbiz.de/10011725859
"This book explores important social issues that call for reform such as health care, self-perceptions, and corporate responsibilities to the environment, giving readers a guide to understanding and appreciation behind social marketing and how it can be used to positively alter social conscience...
Persistent link: https://www.econbiz.de/10011727817
"This book provides relevant theoretical frameworks and the latest empirical research findings relating to consumer …
Persistent link: https://www.econbiz.de/10011728060
"This book provides valuable and insightful research as well as empirical studies that allow audiences to develop …The intellectual structure in brands and branding research: a scientometric analysis / Jiaxun He, Cheng Lu Wang …
Persistent link: https://www.econbiz.de/10011728062
"This book brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage"--Provided by publisher.
Persistent link: https://www.econbiz.de/10011728121
technological society through insightful examinations, theories, and research findings not covered by any other text to date …
Persistent link: https://www.econbiz.de/10011726754
"This book presents research and information on implementing and sustaining interdisciplinary studies in science …
Persistent link: https://www.econbiz.de/10011727574