1. Integrated marketing communications and their application to the open education field / Juliet Stoltenkamp, Jephias Mapuva -- 2. From consumer to prodsumer / Goknil Koçak -- 3. Educational marketing / Ruth Cook -- 4. Marketing online education / Ormond Simpson -- 5. Marketing and promoting...

"This book is a collection of work to assist any professional who needs to deal with ethical issues, write up a technical project, give or develop a presentation, or write material for an online audience"--Provided by publisher.

Linking the popularity of online trading with consumers' concerns for reputation and identity theft / Alan D. Smith -- Antecedents of security pillars in e-commerce applications / Amin A. Shaqrah -- A novel dynamic noise-dependent probabilistic algorithm for route discovery in MANETs / Hussein...

"This book highlights important approaches to evaluating the creditability of digital sources and techniques used for various digital fields, presenting research in the area of computer mediated communication and how it currently affects digital culture and online credibility"--Provided by...

"This book deals with risk management in enterprise network formations, stressing the importance of risk management in enterprises organized in networks followed by the presentation of the researcher suggested approaches which most of the time emphasizes in a supply chain"--Provided by publisher.

"This book summarizes the state of the art in the emergent field of Corporate Environmental Management Information Systems, showing researchers, managers, engineers and information technology specialists how to develop and implement effective CEMIS"--Provided by publisher.

"This book combines comprehensive research related to e-collaboration in modern organizations, emphasizing topics relevant to those involved in initiating and managing distributed projects. Providing authoritative content, it describes issues that have implications for distributed project...

E-Collaboration promotes interaction between people over the Internet, and is vital in virtual organization arrangements where people co-exist or work together, independent of time and location. E-Collaborations and Virtual Organizations covers a broad range of topics, from underlying...

This book is a collection of recent essays offering fresh perspectives on the scope and future of intellectual property rights. The tripartite division of the book is designed to make this inter-disciplinary topic more accessible and intelligible to readers of diverse backgrounds. Part I...

An overview of service level agreements / Nicholas B. Beaumont -- Understanding consumer reactions to offshore outsourcing of customer services / Piyush Sharma, Rajiv Mathur, Abhinav Dhawan -- IT offshoring : a German perspective / Michael Amberg, Martin Wiener -- Information systems/information...