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Customer relationship management and the social and semantic web : enabling cliens conexus
Colomo-Palacios, Ricardo (contributor);  … - 2012
"This book provides an overview of the field of the Semantic Web, social Web and CRM by uniting various research … -- 3. Improving CRM 2.0 through collective intelligence by using CBIR algorithms / Yuliana Perez-Gallardo, Giner Alor … / Valentina Morandi and Francesca Sgobbi -- 5. CRM for innovation in European companies / Carolina López-Nicolás and Francisco …
Persistent link: https://www.econbiz.de/10011727167
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Customer knowledge management : people, processes, and technology
Al-Shammari, Minwir - 2009
Customer knowledge is becoming the new competitive asset in e-business that enables companies to serve each customer in his or her preferred way, and to nurture profitable and durable customer relationships. As companies grow and interact with more and more customers through increasingly diverse...
Persistent link: https://www.econbiz.de/10011725947
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Perceptions of knowledge visualization : explaining concepts through meaningful images
Ursyn, Anna - 2014
"This book discusses issues related to visualization of scientific concepts, picturing processes and products, as well as the role of computing in the advancement of visual literacy skills"--Provided by publisher.
Persistent link: https://www.econbiz.de/10011727879
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Successful customer relationship management programs and technologies : issues and trends
Eid, Riyad (contributor) - 2012
1. Effective implementation of sales-based CRM systems: theoretical and practical issues / George J. Avlonitis and … -- 4. Can firms develop a service-dominant organisational culture to improve CRM? / Jamie Burton -- 5. Identifying the … -- 6. Customer relationship management in social and Semantic Web environments / Ángel García-Crespo ... [et al.] -- 7. CRM …
Persistent link: https://www.econbiz.de/10011727359
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Consumer behavior, organizational development, and electronic commerce : emerging issues for advancing modern socioeconomies
Khosrowpour, Mehdi (contributor) - 2009
This book covers issues, developments, and influences in technologies and their impact on modern global socioeconomics, including e-commerce, e-services, outsourcing applications, and consumer resources management.
Persistent link: https://www.econbiz.de/10011725921
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Cases on consumer-centric marketing management
Jham, Vimi (ed.); Puri, Sandeep (ed.) - 2014
Understanding consumer behavior through mental accounting: evidence from Turkish consumers / Tugba Ucma, Ali Naci Karabulut, Ali Caglar Uzun -- What went wrong? / Bhavna Bhalla -- Case study on relationship marketing / Bhawana Sharma, Tulika Sood -- A line in water: a case of customer...
Persistent link: https://www.econbiz.de/10011727810
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Managing knowledge assets and business value creation in organizations : measures and dynamics
Schiuma, Giovanni (contributor) - 2011
"This book provides an advanced, state-of-the-art understanding of the links between the knowledge assets dynamics and the business value creation, focusing on the theory, models, approaches, methodologies, tools and techniques for measuring and managing organizational knowledge assets dynamics...
Persistent link: https://www.econbiz.de/10011726978
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Knowledge management 2.0 : organizational models and enterprise strategies
Boughzala, Imed (contributor); Dudezert, Aurelie (contributor) - 2012
"This book provides an overview of theoretical and empirical research on knowledge management generation in the Web 2.0 age, highlighting knowledge management evolution with a global focus and investigating the impact knowledge management 2.0 has on business models, enterprise governance and...
Persistent link: https://www.econbiz.de/10011727214
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Building the knowledge society on the Internet : sharing and exchanging knowledge in networked environments
Bolisani, Ettore (contributor) - 2008
"In today's networked societies, a key factor of the social and economic success is the capability to exchange, transfer, and share knowledge. This book provides research on the topic providing a foundation of an emerging and multidisciplinary field"--Provided by publisher.
Persistent link: https://www.econbiz.de/10011725850
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Case studies in knowledge management
Jennex, Murray E. (contributor) - 2005
Utilization to Model Organizational Learning / Colin White, David Croasdell -- Chapter XV. Implementing Knowledge-Enabled CRM …
Persistent link: https://www.econbiz.de/10011725861