Similar Search Results

Organizational, legal, and technological dimensions of information system administration

Portela, Irene Maria (ed.); Almeida, Fernando (ed.) - 2014

"This book recognizes the importance of information technology by addressing the most crucial issues, challenges, opportunities, and solutions related to the role and responsibility of an information system, highlighting various aspects of the organizational and legal implications of system...

Persistent link: https://www.econbiz.de/10011727840

Handbook of research on digital media and advertising : user generated content consumption

Eastin, Matthew S. (contributor); … - 2011

"This book bridges the gap between professional and academic perceptions of advertising in new media environments …1. An overview of digital media and advertising / Irene Dickey, William Lewis -- 2. Media evolution and the advent of … Web 2.0 / Laura Bright -- 3. Economic issues in media regulation / Edward Shinnick, Geraldine Ryan -- 4. Advertising in …

Persistent link: https://www.econbiz.de/10011726956

Online multimedia advertising : techniques and technologies

Hua, Xian-Sheng (contributor); Mei, Tao (contributor); … - 2011

"This book unites recent research efforts in online multimedia advertising and includes introductions to basic concepts … and fundamental technologies for online advertising, basic multimedia technologies for online multimedia advertising, and … modern multimedia advertising schemes, theories and technologies"--Provided by publisher. …

Persistent link: https://www.econbiz.de/10011727039

Online advertising and promotion : modern technologies for marketing

Hanafizadeh, Payam - 2012

"Advertising, just like medicine and engineering, is a universal discipline of study, providing insight into … understanding the business process anywhere in the world. Ideally, due to its universal nature, that is how advertising should be … claimed, can be applied to any particular advertising campaign. In today's technological world, the challenge is to apply that …

Persistent link: https://www.econbiz.de/10011727376

Handbook of research on effective advertising strategies in the social media age

Taşkıran, Nurdan Öncel (ed.); Yilmaz, Recep (ed.) - 2015

"This book focuses on the radically evolving field of advertising within the new media environment by covering new … strategies, structural transformation of media, and changing advertising ethics"--Provided by publisher …A model for mind-device dialectic and the future of advertising in the social media age / Recep Yilmaz, Nurdan Oncel …

Persistent link: https://www.econbiz.de/10011728180

Author cocitation analysis : quantitative methods for mapping the intellectual structure of an academic discipline

Eom, Sean B. - 2009

Section I: Foundations -- Chapter I. An Introduction to Bibliometrics and Informetrics -- …

Persistent link: https://www.econbiz.de/10011725833

Gender and diversity issues in religious-based institutions and organizations

Glimps, Blanche Jackson (ed.); Ford, Theron (ed.) - 2016

"This book elucidates the impact of gender identity and race within religious-based institutions and organizations that leaders will find useful in furthering their research related to inclusiveness and diversity in their respective roles"--Provided by publisher.

Persistent link: https://www.econbiz.de/10011728319

Technology leadership in teacher education : integrated solutions and experiences

Yamamoto, Junko (contributor) - 2010

Teachers and teacher educators are faced with the challenge of adapting to and remaining aware of continual advancements in technology and their resulting impact in the classroom. This book presents research on the practical applications of technology in learning environments, assisting both...

Persistent link: https://www.econbiz.de/10011726842

Constructing self-discovery learning spaces online : scaffolding and decision making technologies

Hai-Jew, Shalin (contributor) - 2012

"This book raises awareness of the strategies supporting self-driven learner efficacy on a number of site types, educating readers about self-discovery learning and what learners need in terms of scaffolding to help them make the right decisions, assess their own level of learning, vet...

Persistent link: https://www.econbiz.de/10011727226

Developing technology-rich teacher education programs : key issues

Polly, Drew (contributor); Mims, Clif (contributor); … - 2012

"This book offers professional teacher educators a rare opportunity to harvest the thinking of pioneering colleagues spanning dozens of universities, and to benefit from the creativity, scholarship, hard work, and reflection that led them to the models they describe"--Provided by publisher.

Persistent link: https://www.econbiz.de/10011727278