"This book examines the doctrines that society is expected not to question, particularly the influence these beliefs have on business and the prosperity of the world as a whole, and offers a multidisciplinary approach to the effects of culture on cognitive strategies and professional...

"This book provides a conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts with a goal to improve the organization's financial and marketing performance"--Provided by publisher.

1. Integrated marketing communications and their application to the open education field / Juliet Stoltenkamp, Jephias Mapuva -- 2. From consumer to prodsumer / Goknil Koçak -- 3. Educational marketing / Ruth Cook -- 4. Marketing online education / Ormond Simpson -- 5. Marketing and promoting...

Strategic pricing -- Price structure and levels -- Pricing for new products -- Financial analysis in pricing -- Pricing policy -- Market pricing -- Implementation of pricing strategy -- Price performance -- Value creation -- Pricing in market uncertainties -- Challenges ahead

"This book examines the various methods and benefits of using micro-blogs within a business context, bringing together the best tools and tactics necessary to properly incorporate this approach"--Provided by publisher.

"This book provides evidence-based insights into the management and contribution of IT in organizations, to offer practical advice & solutions, models and tools that are instrumental in getting business value from IT"--Provided by publisher.

1. Young people and online risk / Elza Dunkels, Gun-Marie Frånberg, Camilla Hällgren -- 2. Youth and online social networking / Malene Larsen, Thomas Ryberg -- 3. Swedish students online / Håkan Selg -- 4. Fat talk / Ann-Charlotte Palmgren -- 5. To be continued / Patrik Wikström, Christina...