football team / Verónica Baena -- Effect of image transmission in sports sponsorship in Chile / Daniela Cecilia Hidalgo Carbone … sponsorship information as an innovative evaluation approach / Christopher Rumpf, Christoph Breuer -- The transfer from a major … sport event to a sponsoring brand: vision of the sport tourist / Cristina Aragonés-Jericó -- The role of sports marketing in …

The roles of sports sponsorship and brand management in global sports marketing / Kijpokin Kasemsap -- Views on sports … sponsorship in Singapore / Lyon Lai Mun Wai -- Branding through sponsorship-linked marketing: a case of Chinese sports apparel and …