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Online multimedia advertising : techniques and technologies
Hua, Xian-Sheng (contributor); Mei, Tao (contributor);  … - 2011
"This book unites recent research efforts in online multimedia advertising and includes introductions to basic concepts … and fundamental technologies for online advertising, basic multimedia technologies for online multimedia advertising, and … modern multimedia advertising schemes, theories and technologies"--Provided by publisher. …
Persistent link: https://www.econbiz.de/10011727039
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Computer–mediated marketing strategies : social media and online brand communities
Bowen, Gordon (ed.) - 2015 - Online-Ausg.
"This book brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage"--Provided by publisher.
Persistent link: https://www.econbiz.de/10011728121
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Marketing in the cyber era : strategies and emerging trends
Ghorbani, Ali (ed.) - 2014
"This book brings together best practices and innovative approaches for effective marketing in today's economy, stressing the importance of structure, strategy, leadership, and marketing in the Cyber Era"--Provided by publisher.
Persistent link: https://www.econbiz.de/10011729022
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Contemporary applications of mobile computing in healthcare settings
RajKumar, R. (ed.) - 2018
"This book explores how the use of mobile devices by health care professionals (HCPs) has transformed many aspects of clinical practice. It also explores how mobile devices and apps provide many benefits for HCPs, perhaps most significantly increased access to point-of-care tools, which has been...
Persistent link: https://www.econbiz.de/10012393212
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Clinical costing techniques and analysis in modern healthcare systems
Ma, Ronald (ed.) - 2018
"This book focuses on the philosophy, theory and application components of this salad bowl information system to help discover value-based healthcare which is all about maximum quality of care at minimum cost. It defines a new meaning for the value-based healthcare as more of a clinical value...
Persistent link: https://www.econbiz.de/10012393214
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Biomedical diagnostics and clinical technologies : applying high-performance cluster and grid computing
Freire, Mário Marques (contributor);  … - 2011
High-performance image reconstruction (HPIR) in three dimensions / Olivier Bockenbach ... [et al.] -- Compression of surface meshes / Frédéric Payan, Marc Antonini -- The role of self-similarity for computer aided detection based on mammogram analysis / Filipe Soares ... [et al.] -- Volumetric...
Persistent link: https://www.econbiz.de/10011726921
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User-driven healthcare and narrative medicine : utilizing collaborative social networks and technologies
Biswas, Rakesh (contributor); Martin, Carmel M. (contributor) - 2011
"This book explores various individual user-driven strategies that assist in solving multiple clinical system problems in healthcare, using social networking to improve their healthcare outcomes"--Provided by publisher.
Persistent link: https://www.econbiz.de/10011726986
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Clinical technologies : concepts, methodologies, tools and applications
2011
"This multi-volume book delves into the many applications of information technology ranging from digitizing patient records to high-performance computing, to medical imaging and diagnostic technologies, and much more"--
Persistent link: https://www.econbiz.de/10011727031
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New technologies for advancing healthcare and clinical practices
Tan, Joseph K. H. (contributor) - 2011
Content-based Image Retrieval for Advancing Medical Diagnostics, Treatment and Education -- Evaluation Challenges for Computer-Aided Diagnostic Characterization: Shape Disagreements in the Lung Image Database Consortium Pulmonary Nodule -- Multi-modal Content Based Image Retrieval in Healthcare:...
Persistent link: https://www.econbiz.de/10011727123
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Quality assurance in healthcare service delivery, nursing, and personalized medicine : technologies and processes
Lazakidou, Athina A. (contributor);  … - 2012
"This book offers a framework for measuring quality of service in the healthcare industry as it pertains to nursing, with insight into how new technologies and the design of personalized medicine have improved quality of care and quality of life"--Provided by publisher.
Persistent link: https://www.econbiz.de/10011727195