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Handbook of research on digital media and advertising : user generated content consumption

Eastin, Matthew S. (contributor); … - 2011

"This book bridges the gap between professional and academic perceptions of advertising in new media environments …1. An overview of digital media and advertising / Irene Dickey, William Lewis -- 2. Media evolution and the advent of … Web 2.0 / Laura Bright -- 3. Economic issues in media regulation / Edward Shinnick, Geraldine Ryan -- 4. Advertising in …

Persistent link: https://www.econbiz.de/10011726956

Online multimedia advertising : techniques and technologies

Hua, Xian-Sheng (contributor); Mei, Tao (contributor); … - 2011

"This book unites recent research efforts in online multimedia advertising and includes introductions to basic concepts … and fundamental technologies for online advertising, basic multimedia technologies for online multimedia advertising, and … modern multimedia advertising schemes, theories and technologies"--Provided by publisher. …

Persistent link: https://www.econbiz.de/10011727039

Online advertising and promotion : modern technologies for marketing

Hanafizadeh, Payam - 2012

"Advertising, just like medicine and engineering, is a universal discipline of study, providing insight into … understanding the business process anywhere in the world. Ideally, due to its universal nature, that is how advertising should be … claimed, can be applied to any particular advertising campaign. In today's technological world, the challenge is to apply that …

Persistent link: https://www.econbiz.de/10011727376

Handbook of research on effective advertising strategies in the social media age

Taşkıran, Nurdan Öncel (ed.); Yilmaz, Recep (ed.) - 2015

"This book focuses on the radically evolving field of advertising within the new media environment by covering new … strategies, structural transformation of media, and changing advertising ethics"--Provided by publisher …A model for mind-device dialectic and the future of advertising in the social media age / Recep Yilmaz, Nurdan Oncel …

Persistent link: https://www.econbiz.de/10011728180

Ubiquitous and pervasive knowledge and learning management : semantics, social networking and new media to their full potential

Lytras, Miltiadis D. (contributor); … - 2007

The importance of semantics has been recognized in different areas of data and information management, including better access, exchange, interoperability, integration, and analysis of data. Semantics of data is about associating meaning to data, understanding what data represents, and improving...

Persistent link: https://www.econbiz.de/10011726662

User-driven healthcare and narrative medicine : utilizing collaborative social networks and technologies

Biswas, Rakesh (contributor); Martin, Carmel M. (contributor) - 2011

"This book explores various individual user-driven strategies that assist in solving multiple clinical system problems in healthcare, using social networking to improve their healthcare outcomes"--Provided by publisher.

Persistent link: https://www.econbiz.de/10011726986

Handbook of research on communities of practice for organizational management and networking : methodologies for competitive advantage

Bueno Campos, Eduardo (contributor); … - 2011

1. A Communities of practice approach to management knowledge dissemination / Joanne Roberts -- 2. Sharing knowledge through communities of practice / Eduardo Campos, Carlos Moreno, Reinaldo Landaeta -- 3. Communities of practice as work teams to knowledge management / Celia Zárraga-Oberty --...

Persistent link: https://www.econbiz.de/10011727017

Youth culture and net culture : online social practices

Dunkels, Elza (contributor); Franberg, Gun-Marie (contributor) - 2011

1. Young people and online risk / Elza Dunkels, Gun-Marie Frånberg, Camilla Hällgren -- 2. Youth and online social networking / Malene Larsen, Thomas Ryberg -- 3. Swedish students online / Håkan Selg -- 4. Fat talk / Ann-Charlotte Palmgren -- 5. To be continued / Patrik Wikström, Christina...

Persistent link: https://www.econbiz.de/10011727069

Semantic Web personalization and context awareness : management of personal identities and social networking

Lytras, Miltiadis D. (contributor); … - 2011

1. Transitioning a face-to-face class to an online class / Margaret Fitzgerald-Sisk, Robert Tennyson -- 2. Standardization of virtual objects / Jordán Espada ... [et al.] -- 3. Forum summarization to support tutor and teacher in group interaction management / Antonella Carbonaro -- 4. Social...

Persistent link: https://www.econbiz.de/10011727097

Handbook of research on business social networking : organizational, managerial and technological dimensions

Cruz-Cunha, Maria Manuela (contributor) - 2012

"This book investigates the beginning of social networks and provides perspectives on how they can enhance business, covering discussions on the main issues, challenges, opportunities, and trends related to the range of new developments and applications in business social networking"--Provided...

Persistent link: https://www.econbiz.de/10011727201