1. Mobile Exam System--MES: architecture for database management system / Joan Lu ... [et al.] -- 2. A mobile learning content-independent versatile ubiquitous system (CiVUS) / Joel J.P.C. Rodrigues, Diogo Videira Sousa, Isabel de la Torre -- 3. An investigation in potential technology in...

"This book explores new research in smart phones with an emphasis on positioning solutions in smart phones, smart phone-based navigation applications, mobile geographical information systems, and related standards"--Provided by publisher.

E-Commerce and M-Commerce Technologies explores the emerging area of mobile commerce. The chapters in this book look specifically at the development of emerging technologies and their application in Internet commerce. From E-business to mobile database developments, this book offers a...

1. Mobile Marketing Management -- 2. Reviewing Mobile Marketing Research to Date -- 3. Framework for Mobile Marketing -- 4. Factors Affecting Mobile Advertising -- 5. Advertising Challenges in Ubiquitous Media Environments -- 6. Segmentation Challenges Posed by Transnationals in Mobile Marketing...

"This book is an authoritative source for scholarly research on the use of mobile phones and how these devices are revolutionizing the way individuals learn, work, and interact with one another"--Provided by publisher.

"This book focuses on the application of preemptive planning in the media and entertainment industries to combat an increasingly uncertain future of innovation and competition, offering research-based examples and analysis"--Provided by publisher.

"This book explores innovation, imitation and creative destruction as critical factors and agents of socio-economic growth and progress in the context of emerging challenges and opportunities for business development and strategic advantage. It examines key product and technological developments...

This book provides a source of high-quality, practical case studies of the planning, implementation and use of mobile and wireless data solutions in modern business. The selected case studies are both good examples of wireless and mobile solutions and classical cases of multiple areas of common...