Demiray, Uğur (contributor); Sever, Serdar (contributor) - 2011
1. Integrated marketing communications and their application to the open education field / Juliet Stoltenkamp, Jephias … education / Ormond Simpson -- 5. Marketing and promoting online adult education / Victor Wang -- 6. Brand management process for … the online education programmes / Ebru Gokaliler, Ayda Aybar -- 7. Ad avoidance and distance education marketing / N …