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Handbook of research on Web 2.0 and second language learning
Thomas, Michael (contributor) - 2009
Section 1. Network Communities and Second Language Learning -- 1. Criteria for the Implementation of Learning … Technologies -- 2. Communicative Networking and Linguistic Mashups on Web 2.0 -- 3. Output-Oriented Language Learning With Digital … Media -- 4. Infoxication 2.0 -- 5. The Role of Community Formation in Learning Processes -- 6. Skype-Based Tandem Language …
Persistent link: https://www.econbiz.de/10011726216
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Web-based instructional learning
Khosrowpour, Mehdi (contributor) - 2002
1. Web-based learning and instruction / Valerie Morphew -- 2. Implementing corporate distance training using change … learning technology in higher education / William Rayburn, Arkalgud Ramaprasad -- 4. Developing a learning environment / C … Gregor -- 9. The consequences of e-learning / Henry Emurian -- 10. Student perceptions of virtual education / Anil Kumar …
Persistent link: https://www.econbiz.de/10011728935
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Virtual worlds and e-commerce : technologies and applications for building customer relationships
Ciaramitaro, Barbara L. (contributor) - 2011
, Alexander Lavrov -- 12. Learning space in virtual environments / M. Kyritsis, S. Gulliver, S. Morar -- 13. Opening the content …
Persistent link: https://www.econbiz.de/10011726918
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Customer relationship management and the social and semantic web : enabling cliens conexus
Colomo-Palacios, Ricardo (contributor);  … - 2012
"This book provides an overview of the field of the Semantic Web, social Web and CRM by uniting various research studies from different subfields, exploring the opportunities and challenges confronting organizations using Web 2.0 and 3.0"--Provided by publisher.
Persistent link: https://www.econbiz.de/10011727167
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Computer–mediated marketing strategies : social media and online brand communities
Bowen, Gordon (ed.) - 2015 - Online-Ausg.
"This book brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage"--Provided by publisher.
Persistent link: https://www.econbiz.de/10011728121
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Handbook of research on effective advertising strategies in the social media age
Taşkıran, Nurdan Öncel (ed.); Yilmaz, Recep (ed.) - 2015
"This book focuses on the radically evolving field of advertising within the new media environment by covering new strategies, structural transformation of media, and changing advertising ethics"--Provided by publisher
Persistent link: https://www.econbiz.de/10011728180
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Web systems design and online consumer behavior
Gao, Yuan (contributor) - 2005
This book takes and interdisciplinary approach toward systems design in the online environment by providing an understanding of how consumers behave while shopping online and how certain system design elements may impact consumers' perceptions, attitude, intentions, and actual behavior. This...
Persistent link: https://www.econbiz.de/10011726701
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Handbook of research on digital media and advertising : user generated content consumption
Eastin, Matthew S. (contributor);  … - 2011
"This book bridges the gap between professional and academic perceptions of advertising in new media environments, defining the evolution of consumerism within the context of media change and establishing the practical issues related to consumer power shifts from supplier to user"--Provided by...
Persistent link: https://www.econbiz.de/10011726956
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Adolescent online social communication and behavior : relationship formation on the Internet
Drew, Clifford J. (contributor);  … - 2010
. Language learning and social communication using chat rooms / Muhammet Demirbilek, Berna Mutlu …
Persistent link: https://www.econbiz.de/10011725750
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User behavior in ubiquitous online environments
Pelet, Jean-Eric (ed.); Papadopoulou, Panagiota (ed.) - 2014
a cultural perspective / Shang Gao -- Ubiquitous game-based learning in higher education: a framework towards the … effective integration of game-based learning in higher education using emerging ubiquitous technologies / Anna Kasimati, Sofia …
Persistent link: https://www.econbiz.de/10011727849