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User behavior in ubiquitous online environments

Pelet, Jean-Eric (ed.); Papadopoulou, Panagiota (ed.) - 2014

"This book explores how users interact with mobile devices and applications in an array of contexts, providing relevant theoretical frameworks and the latest empirical research on ubiquitous computing"--Provided by publisher.

Persistent link: https://www.econbiz.de/10011727849

Educational, psychological, and behavioral considerations in niche online communities

Venkatesh, Vivek (ed.); Wallin, Jason J. (ed.); … - 2014

"This book examines the presence of online communities centered around niche topics of interest and the impact of these virtual spaces on community members, offering perspectives from interdisciplinary fields such as sociology, psychology, and education"--Provided by publisher.

Persistent link: https://www.econbiz.de/10011727964

Rethinking the conceptual base for new practical applications in information value and quality

Jamil, George Leal (ed.); … - 2014

"This book discusses the re-evaluation of the conceptual base of information value and quality found in different forms of media; and how these concepts can be analyzed in real applications and business scenarios"--Provided by publisher.

Persistent link: https://www.econbiz.de/10011727848

Handbook of research on interactive information quality in expanding social network communications

Cipolla-Ficarra, Francisco V. (ed.) - 2015

"This book examines the strategic elements involved in ICT training within the context of online networks, combining scientific, theoretical, and practical perspectives on the importance of communicability in such networks"--Provided by publisher.

Persistent link: https://www.econbiz.de/10011728148

Online credibility and digital ethos : evaluating computer-mediated communication

Folk, Moe (contributor); Apostel, Shawn (contributor) - 2013

digital culture and online credibility"--Provided by publisher. … / Natasha Dwyer -- Online credibility and information labor: infrastructure reverberating through ethos / Nathan Johnson … and the Wikipedia project / Ryan McGrady -- Credibility in web search engines / Dirk Lewandowski -- The special case of …

Persistent link: https://www.econbiz.de/10011727629

Identity and leadership in virtual communities : establishing credibility and influence

Hickey, Dona J.. (ed.); Essid, Joe (ed.) - 2014

Turkish youth's (re)construction of their political identity in social media, before "Resistanbul" / Tüge T. Gülsen -- Assemblages of dissent: the emergence of online identities during the Egyptian revolution / Katherine Bridgman -- The emergence of politicized collective identity in online...

Persistent link: https://www.econbiz.de/10011727952

Consumption culture in Europe : insight into the beverage industry

Santos, Carmen R.. (contributor) - 2013

"This book offers the most relevant theories about culture and European market segmentation as well as providing updated data for the evaluation and analyses of the European consumption patterns in the beverage market"--Provided by publisher.

Persistent link: https://www.econbiz.de/10011727643

Internet marketing research : theory and practice

Lee, Ook (contributor) - 2001

Internet marketing has become an important issue for many businesses around the world which have any form of commercial presence on the net. It is often perceived that doing business on the Internet mostly requires competency in the technology area. However as many dot com companies are failing...

Persistent link: https://www.econbiz.de/10011726335

Market research methodologies : multi-method and qualitative approaches

Takhar-Lail, Amandeep (ed.) - 2015 - Online-Ausg.

"This book brings together innovative techniques and novel designs that aid in the development of multi-method studies and investigations, focusing on vital concepts such as data validity, triangulation, and reliability"--Provided by publisher.

Persistent link: https://www.econbiz.de/10011728091