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Strategies in sports marketing : technologies and emerging trends
Alonso Dos Santos, Manuel (ed.) - 2014
sport event to a sponsoring brand: vision of the sport tourist / Cristina Aragonés-Jericó -- The role of sports marketing in … highlighting the plans and tactical operations that sports organizations conduct when integrating marketing strategies …-Moreno, Vicente Añó-Sanz, David Parra-Camacho -- Sport events as a tool for city marketing: the case of the Spanish swimming master …
Persistent link: https://www.econbiz.de/10011728007
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Online credibility and digital ethos : evaluating computer-mediated communication
Folk, Moe (contributor); Apostel, Shawn (contributor) - 2013
"This book highlights important approaches to evaluating the creditability of digital sources and techniques used for various digital fields, presenting research in the area of computer mediated communication and how it currently affects digital culture and online credibility"--Provided by...
Persistent link: https://www.econbiz.de/10011727629
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Emerging trends and innovation in sports marketing and management in Asia
Leng, Ho Keat (ed.); Hsu, Noah Yang (ed.) - 2015
and theories in an effort to improve promotional activities and the organization of all aspects of the sports industry …The roles of sports sponsorship and brand management in global sports marketing / Kijpokin Kasemsap -- Views on sports … sponsorship in Singapore / Lyon Lai Mun Wai -- Branding through sponsorship-linked marketing: a case of Chinese sports apparel and …
Persistent link: https://www.econbiz.de/10011728172
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Emerging trends, techniques, and tools for massive open online course (MOOC) management
Queirós, Ricardo (ed.) - 2018
"This book addresses the difficulties and challenges in the MOOC design, implementation, management and deployment. It focuses on different aspects of the MOOC life-cycle process and explores the impact of new methodologies and frameworks used in the life cycle of a MOOC ranging from...
Persistent link: https://www.econbiz.de/10012393211
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Social media in education : breakthroughs in research and practice
2018
"This book contains a compendium of the latest academic material on the usage, strategies, and applications of social media in education today. Including innovative studies on online networks, social constructivism, and collaborative learning"--
Persistent link: https://www.econbiz.de/10012393246
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The Semantic Web for knowledge and data management : technologies and practices
Ma, Zongmin (contributor); Wang, Huaiqing (contributor) - 2009
"This book discusses the Semantic Web, as an extension of the current World Wide Web in which information is given well-defined, better enabling computers and people to work in cooperation"--Provided by publisher.
Persistent link: https://www.econbiz.de/10011726654
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Tourism informatics : visual travel recommender systems, social communities, and user interface design
Sharda, Nalin (contributor) - 2010
Tourism is a multi-billion dollar international industry and also one of the biggest users of Web technologies, constantly adopting innovative ideas to enhance its market penetration. This book provides cohesive coverage of cutting-edge e-tourism systems and directions for future research and...
Persistent link: https://www.econbiz.de/10011726658
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Ubiquitous and pervasive knowledge and learning management : semantics, social networking and new media to their full potential
Lytras, Miltiadis D. (contributor);  … - 2007
The importance of semantics has been recognized in different areas of data and information management, including better access, exchange, interoperability, integration, and analysis of data. Semantics of data is about associating meaning to data, understanding what data represents, and improving...
Persistent link: https://www.econbiz.de/10011726662
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User-centered design of online learning communities
Zaphiris, Panayiotis (contributor);  … - 2007
User-centered design (UCD) is gaining popularity in both the educational and business sectors. This is due to the fact that UCD sheds light on the entire process of analyzing, planning, designing, developing, using, evaluating, and maintaining computer-based learning. This book explains how...
Persistent link: https://www.econbiz.de/10011726673
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Web semantics and ontology
Taniar, David (contributor);  … - 2006
This book provides an excellent overview of current research and development activities, while covering an extensive range of topics including ontological modeling, enterprise systems, querying and knowledge discovery, and a wide range of applications. Each chapter contains a thorough study of...
Persistent link: https://www.econbiz.de/10011726698