, Nicholas Chileshe, Raufdeen Rameezdeen, Steffen Lehmann -- The effect of incidental advertising exposure on online impulse …

/ Inmaculada García-Maroto, Francisco Muñoz-Leiva -- Cultural perspectives on advertising perceptions and brand trustworthiness … / Melissa M. Bishop, Mark Peterson -- Foreign language display in advertising from a psycholinguistic and sociolinguistic …

"This book bridges the gap between professional and academic perceptions of advertising in new media environments …1. An overview of digital media and advertising / Irene Dickey, William Lewis -- 2. Media evolution and the advent of … Web 2.0 / Laura Bright -- 3. Economic issues in media regulation / Edward Shinnick, Geraldine Ryan -- 4. Advertising in …

. Utilizing sentiments in online contextual advertising / Tanveer Siddiqui -- 4. In-image advertising / Lusong Li, Xian-Sheng Hua …"This book unites recent research efforts in online multimedia advertising and includes introductions to basic concepts … and fundamental technologies for online advertising, basic multimedia technologies for online multimedia advertising, and …

"Advertising, just like medicine and engineering, is a universal discipline of study, providing insight into … understanding the business process anywhere in the world. Ideally, due to its universal nature, that is how advertising should be … claimed, can be applied to any particular advertising campaign. In today's technological world, the challenge is to apply that …

strategies, structural transformation of media, and changing advertising ethics"--Provided by publisher … social media users' big data privacy concerns / Kenneth C. C. Yang, Yowei Kang -- Advertising ethics in the social media age …"This book focuses on the radically evolving field of advertising within the new media environment by covering new …

Ethics and IT-The Background -- Ethics and IT Professionals: Professional duties ; Justice in a market economy ; Trust … issues in a market economy ; Offshoring as an ethical issue -- Ethics and IT Users: Privacy and security ; Copyright and …

control for healthcare / Yifeng Shen -- Advertising in the networked environment / Savvas Papagiannidis and Michael Bourlakis … information systems / Wenbing Zhao -- Classifying articles in information ethics and security / Zack Jourdan, R. Kelly Rainer Jr …., and Thomas E. Marshall -- Computational ethics / Alicia I. Ruvinsky -- Computer ethics and intelligent technologies …