Understanding consumer behavior through mental accounting: evidence from Turkish consumers / Tugba Ucma, Ali Naci Karabulut, Ali Caglar Uzun -- What went wrong? / Bhavna Bhalla -- Case study on relationship marketing / Bhawana Sharma, Tulika Sood -- A line in water: a case of customer...

"This book familiarizes prospective researchers with processes and topics for conducting research in e-learning, addressing Theoretical Frameworks, Empirical Research Methods and Tutorial, Factors Influencing Student Satisfaction and Learning Outcomes, and Other Applications of Theory and...

"This book explores some of the various approaches to the study and assessment of Internet technologies, providing scholars, researchers, developers, and professionals with critical knowledge and an interdisciplinary perspective on e-services in a variety of functional areas, from government and...

The tremendous growth of the Internet is successfully making a variety of e-services a part of citizens' everyday life. E-services such as: Web-banking, Web shopping, e-learning, e-healthcare, and e-government, are available in most countries around the world. This book provides an overview of...

This book aims at tying trust to knowledge management (KM). It highlights the complexity of the invisible phenomenon of trust challenged by the global economy. Fresh insights, novel theoretical frameworks, and empirical results and ideas for future research are presented that differ from those...

"This book investigates the impact of anonymity and its effects on online identity and learning, and reveals issues of authenticity and trust, which are at the heart of online learning"--Provided by publisher.

"This book focuses on various trust issues that emerge from deployment of various e-commerce technologies in inter-organizational relationships, including security, privacy, authentication, non-repudiation, quality of web interface, system performance and infrastructure, environmental...

Combines perspectives of leading researchers in collaborative security to discuss recent advances in this burgeoning new field. Practitioners, researchers, and academicians are presented with lessons learned by international experts to meet the new challenges of security in the global...

The Internet has revolutionized the capacity to share information across organizations resulting in radical transformations of organizational practices. Most previous research focused on information systems and technology, e-commerce applications such as Inter-Organizational Systems (IOS's),...

"This book examines the current scope of theoretical and practical applications on the security of mobile and wireless communications, covering fundamental concepts of current issues, challenges, and solutions in wireless and mobile networks"--Provided by publisher.