"This book highlights technology's involvement with business processes in different sectors and industries while identifying marketing activities that are affected by its usage"--Provided by publisher.

1. E-service customization: the provider perspective -- 2. E-service customization: the consumer perspective -- 3. Technologies for e-service customization -- 4. E-service composition -- 5. Service customization strategies -- 6. Business processes design for service customization -- 7. Case...

Understanding consumer behavior through mental accounting: evidence from Turkish consumers / Tugba Ucma, Ali Naci Karabulut, Ali Caglar Uzun -- What went wrong? / Bhavna Bhalla -- Case study on relationship marketing / Bhawana Sharma, Tulika Sood -- A line in water: a case of customer...

"This book familiarizes prospective researchers with processes and topics for conducting research in e-learning, addressing Theoretical Frameworks, Empirical Research Methods and Tutorial, Factors Influencing Student Satisfaction and Learning Outcomes, and Other Applications of Theory and...

"This book explores some of the various approaches to the study and assessment of Internet technologies, providing scholars, researchers, developers, and professionals with critical knowledge and an interdisciplinary perspective on e-services in a variety of functional areas, from government and...

The Internet has revolutionized the capacity to share information across organizations resulting in radical transformations of organizational practices. Most previous research focused on information systems and technology, e-commerce applications such as Inter-Organizational Systems (IOS's),...

The tremendous growth of the Internet is successfully making a variety of e-services a part of citizens' everyday life. E-services such as: Web-banking, Web shopping, e-learning, e-healthcare, and e-government, are available in most countries around the world. This book provides an overview of...

This book aims at tying trust to knowledge management (KM). It highlights the complexity of the invisible phenomenon of trust challenged by the global economy. Fresh insights, novel theoretical frameworks, and empirical results and ideas for future research are presented that differ from those...

"This book investigates the impact of anonymity and its effects on online identity and learning, and reveals issues of authenticity and trust, which are at the heart of online learning"--Provided by publisher.

"This book focuses on various trust issues that emerge from deployment of various e-commerce technologies in inter-organizational relationships, including security, privacy, authentication, non-repudiation, quality of web interface, system performance and infrastructure, environmental...