Internet marketing has become an important issue for many businesses around the world which have any form of commercial presence on the net. It is often perceived that doing business on the Internet mostly requires competency in the technology area. However as many dot com companies are failing...

The development of information and communication technologies enables dynamic social interaction through computer-mediated communication. This book describes the growing proliferation of CMC applications and the need for new perspectives, methods and tools for research and practice. It explores...

"This book offers the most relevant theories about culture and European market segmentation as well as providing updated data for the evaluation and analyses of the European consumption patterns in the beverage market"--Provided by publisher.

"This book brings together innovative techniques and novel designs that aid in the development of multi-method studies and investigations, focusing on vital concepts such as data validity, triangulation, and reliability"--Provided by publisher.

1. Transitioning a face-to-face class to an online class / Margaret Fitzgerald-Sisk, Robert Tennyson -- 2. Standardization of virtual objects / Jordán Espada ... [et al.] -- 3. Forum summarization to support tutor and teacher in group interaction management / Antonella Carbonaro -- 4. Social...

Section I: Cognition and Learning: Chapter I. Individual Differences and Web-Based Learning / Michael Grimley, Richard Riding -- Chapter II. Personalizing Style in Learning: Activating a Differential Pedagogy / Steve Rayner -- Chapter III. Can Cognitive Style Predict How Individuals Use...

How can assessment practices be used to assist and improve the learning process? This book attempts to answer this question by bringing together 13 contributions from prominent researchers and practitioners actively involved in all aspects of self, peer and group assessment in an online or...

Turkish youth's (re)construction of their political identity in social media, before "Resistanbul" / Tüge T. Gülsen -- Assemblages of dissent: the emergence of online identities during the Egyptian revolution / Katherine Bridgman -- The emergence of politicized collective identity in online...

"This thought-provoking collection of cases covers a range of educational contexts from preschool teaching in Europe to higher education in Australia and North America, and draws on expert knowledge of these diverse contexts, centered on a common theme of teacher identity"--Provided by publisher.