1. Integrated marketing communications and their application to the open education field / Juliet Stoltenkamp, Jephias Mapuva -- 2. From consumer to prodsumer / Goknil Koçak -- 3. Educational marketing / Ruth Cook -- 4. Marketing online education / Ormond Simpson -- 5. Marketing and promoting...

"This book examines the various methods and benefits of using micro-blogs within a business context, bringing together the best tools and tactics necessary to properly incorporate this approach"--Provided by publisher.

"The focus of the book is on managing innovation through bridging gaps created from theories, relative advantages or competitiveness, social differences, and innovation capability and performance"--Provided by publisher.

"This book provides readers with case studies and real-life examples on usability methods and techniques to test the design and development of digital products, such as web pages, video games, and mobile computer applications"--Provided by publisher.

A case-based identification of internal and external issues for branding strategies / Abu Sayeed Mondal, Dilip Roy -- Promoting Bucovina's tourism brand / Alexandru-Mircea Nedelea -- Branding and brand management: case of Amul / Anupam Sharma -- Service branding through quality practices in...

"This book highlights new business products, services, strategies, and philosophies drawn from an emerging collaborative information platform and explores connections between the development of new e-business technologies with consumers, businesses, and links to social and political visions and...

"This book provides the basic vocabulary and managerial framework for managing strategically the IT workforce at the firm level. It also informs managers what tools and services are available to assess the skill levels of their IT workforce and job candidates. Finally, it gives different...

"This book focuses on the advances in Web service quality, covering topics such as quality requirements, security issues, and development and integration methods of providing quality services. Covering both technical and managerial issues related to Web service quality, this authoritative...

1. The panorama of information systems quality / Evan Duggan, Han Reichgelt -- 2. An overview of software quality concepts and management issues / Alain April, Claude Laporte -- 3. The different views of software quality / Bernard Wong -- 4. Making real progress with the requirements defects...

This book presents a comprehensive collection of quality of service mechanisms for various access technologies and introduces existing and traditional approaches to traffic management for wireless technologies. With expert international contributions, this critical mass of knowledge covers both...