"This book helps readers better understand open source software and its application in mobile learning, covering open culture and mobile learning in the open source setting and reviewing the pros and cons of various types of mobile network architecture, mobile devices, open source mobile...

1. Mobile Exam System--MES: architecture for database management system / Joan Lu ... [et al.] -- 2. A mobile learning content-independent versatile ubiquitous system (CiVUS) / Joel J.P.C. Rodrigues, Diogo Videira Sousa, Isabel de la Torre -- 3. An investigation in potential technology in...

"This book explores new research in smart phones with an emphasis on positioning solutions in smart phones, smart phone-based navigation applications, mobile geographical information systems, and related standards"--Provided by publisher.

E-Commerce and M-Commerce Technologies explores the emerging area of mobile commerce. The chapters in this book look specifically at the development of emerging technologies and their application in Internet commerce. From E-business to mobile database developments, this book offers a...

1. Mobile Marketing Management -- 2. Reviewing Mobile Marketing Research to Date -- 3. Framework for Mobile Marketing -- 4. Factors Affecting Mobile Advertising -- 5. Advertising Challenges in Ubiquitous Media Environments -- 6. Segmentation Challenges Posed by Transnationals in Mobile Marketing...

Section 1. Basic Concepts -- 1. Mobile Computing: Technology Challenges, Constraints, and Standards -- 2. Business Model Typology for Mobile Commerce -- 3. Security and Trust in Mobile Multimedia -- 4. Data Dissemination in Mobile Environments -- 5. A Taxonomy of Database Operations on Mobile...

"This book is an authoritative source for scholarly research on the use of mobile phones and how these devices are revolutionizing the way individuals learn, work, and interact with one another"--Provided by publisher.

"This book offers the most relevant theories about culture and European market segmentation as well as providing updated data for the evaluation and analyses of the European consumption patterns in the beverage market"--Provided by publisher.

Internet marketing has become an important issue for many businesses around the world which have any form of commercial presence on the net. It is often perceived that doing business on the Internet mostly requires competency in the technology area. However as many dot com companies are failing...

"This book brings together innovative techniques and novel designs that aid in the development of multi-method studies and investigations, focusing on vital concepts such as data validity, triangulation, and reliability"--Provided by publisher.