Similar Search Results

Computer–mediated marketing strategies : social media and online brand communities

Bowen, Gordon (ed.) - 2015 - Online-Ausg.

"This book brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage"--Provided by publisher.

Persistent link: https://www.econbiz.de/10011728121

Cases on consumer-centric marketing management

Jham, Vimi (ed.); Puri, Sandeep (ed.) - 2014

Understanding consumer behavior through mental accounting: evidence from Turkish consumers / Tugba Ucma, Ali Naci Karabulut, Ali Caglar Uzun -- What went wrong? / Bhavna Bhalla -- Case study on relationship marketing / Bhawana Sharma, Tulika Sood -- A line in water: a case of customer...

Persistent link: https://www.econbiz.de/10011727810

Evaluating websites and web services : interdisciplinary perspectives on user satisfaction

Yannacopoulos, Denis (ed.); Manolitzas, Panagiotis (ed.); … - 2014

scholars, researchers, developers, and professionals with critical knowledge and an interdisciplinary perspective on e-services … / Deborah S. Carstens, Stephen Kies, Randy Stockman -- E-government services: creating value through services' quality … / Luc Honore Petnji Yaya, Frederic Marimon, Marti Casadesus -- Estimating user loyalty in social networking services …

Persistent link: https://www.econbiz.de/10011727946

Successful technological integration for competitive advantage in retail settings

Pantano, Eleonora (ed.) - 2015

"This book examines the various effects of changing markets and subsequently how these changes cause retailers to meet consumer demand by integrating more sophisticated, advanced innovations in their daily practices"--Provided by publisher

Persistent link: https://www.econbiz.de/10011728216

Successful customer relationship management programs and technologies : issues and trends

Eid, Riyad (contributor) - 2012

-- 18. Adoption of electronic payment services by Iranian customers / Abbas Keramati ... [et al.] …

Persistent link: https://www.econbiz.de/10011727359

Consumer behavior, organizational development, and electronic commerce : emerging issues for advancing modern socioeconomies

Khosrowpour, Mehdi (contributor) - 2009

, including e-commerce, e-services, outsourcing applications, and consumer resources management. … Industry / Md. Mahbubur Rahim, etc. -- Inter-Organizational E-Commerce in Healthcare Services: The Case of Global Teleradiology …

Persistent link: https://www.econbiz.de/10011725921

Quality management for IT services : perspectives on business and process performance

Praeg, Claus-Peter (contributor); Spath, Dieter. (contributor) - 2011

Barrutia, Ainhize Gilsanz -- 3. Methods for service quality assurance / Manfred Bruhn -- 4. Quality management for IT services … as a means to improve quality in IT services / Stéphane Cortina, Michel Picard, Omar Solórzano, Alain Renault -- 10 …. Quality management of corporate data assets / Boris Otto -- 11. Quality of cloud services / Anette Weisbecker -- 12. Focused …

Persistent link: https://www.econbiz.de/10011726945

Student satisfaction and learning outcomes in e-learning : an introduction to empirical research

Eom, Sean B. (contributor); Arbaugh, J. B (contributor) - 2011

"This book familiarizes prospective researchers with processes and topics for conducting research in e-learning, addressing Theoretical Frameworks, Empirical Research Methods and Tutorial, Factors Influencing Student Satisfaction and Learning Outcomes, and Other Applications of Theory and...

Persistent link: https://www.econbiz.de/10011727112

Quality of service architectures for wireless networks : performance metrics and management

Adibi, Sasan (contributor) - 2010

This book presents a comprehensive collection of quality of service mechanisms for various access technologies and introduces existing and traditional approaches to traffic management for wireless technologies. With expert international contributions, this critical mass of knowledge covers both...

Persistent link: https://www.econbiz.de/10011726756

Wireless network traffic and quality of service support : trends and standards

Lagkas, Thomas (contributor); … - 2010

, Panayotis G. Cottis -- 15. QoS-predictions service : QoS support for proactive mobile services / Katarzyna Wac, Melanie Hilario …

Persistent link: https://www.econbiz.de/10011726798