This book promotes understanding of how ICTs contribute to the development of city marketing strategies to enhance local socio-economic development. Covering central topics such as city branding, export promotion, and industry marketing, it provides academicians, marketers, and city officials...

"This book uses information science perspectives to improve working subsystems in transportation, sewage, electricity, water, communication, education, health, governance, and infrastructure since their efficient and synchronized operation is vital for a competitive city"--Provided by publisher.

"This book contains a spectrum of case studies aimed at understanding technology integration in urban schools, covering student motivation, assistive technology, video games, cyber bullying, and technology ethics"--Provided by publisher.

"This book explores the nature of the new challenges confronting citizens and local governments in the field of urban governance, exploring the role that Web 2.0 technologies play to promote citizen participation and empowerment in the city government"--Provided by publisher.

In a knowledge economy urban form and functions are primarily shaped by global market forces rather than urban planning. As the role of knowledge in wealth creation becomes a critical issue in cities, urban administrations and planners need to discover new approaches to harness the considerable...

"This book explores the processes involved in managing brands for long-term sustainable competitive advantage, helping readers better understand the importance of consumers' perceptions in brand management"--Provided by publisher.

This book presents research on the global issue of the Internet as a central organizing platform for integrating marketing communications and on using e-Branding to increase the visibility and success of companies in all business realms.

The intellectual structure in brands and branding research: a scientometric analysis / Jiaxun He, Cheng Lu Wang -- "Home base" and the brand globalization strategies of emerging market multinationals / Xiaohua Lin, Carlyle Farrell -- How consumer mindset response and long-term marketing...

A case-based identification of internal and external issues for branding strategies / Abu Sayeed Mondal, Dilip Roy -- Promoting Bucovina's tourism brand / Alexandru-Mircea Nedelea -- Branding and brand management: case of Amul / Anupam Sharma -- Service branding through quality practices in...

"This book provides an interdisciplinary approach to connecting with the consumer through branding strategies in the entertainment and media fields, featuring information regarding emergent research and techniques"--Provided by publisher