This book examines the development and role of small business clusters from a variety of disciplines--economics, marketing, management, and information systems. Unlike many issues that are hampered by ideological problems between disciplines, the book proves that there is an approach suggesting...

"This book discusses the considerations and implications surrounding the outsourcing and offshoring of professional services, such as software development computer-aided design, and healthcare, from multiple global perspectives. This book, offers industry professionals, policymakers, students,...

"This book provides a comprehensive collection of knowledge from experts within the information and knowledge management fields, outlining areas on knowledge management, innovation, information technologies and systems, and services industry"--Provided by publisher.

1. E-service customization: the provider perspective -- 2. E-service customization: the consumer perspective -- 3. Technologies for e-service customization -- 4. E-service composition -- 5. Service customization strategies -- 6. Business processes design for service customization -- 7. Case...

"This book fosters a scientific understanding of mobile services, provides a timely publication of current research efforts, and forecasts future trends in the mobile services industry and its important role in the world economy"--Provided by publisher.

"With the continuous growth of the service sector, the ability to develop and implement information systems is important in order to measure progress. Implementation and Integration of Information Systems in the Service Sector is a collection of research which discusses the application of...

"This book meets the challenges presented by the rise of ubiquitous computing by providing a detailed discussion of best practices and future developments in the field of automation and robotics"--Provided by publisher.

1. Integrated marketing communications and their application to the open education field / Juliet Stoltenkamp, Jephias Mapuva -- 2. From consumer to prodsumer / Goknil Koçak -- 3. Educational marketing / Ruth Cook -- 4. Marketing online education / Ormond Simpson -- 5. Marketing and promoting...

"This book explores the processes involved in managing brands for long-term sustainable competitive advantage, helping readers better understand the importance of consumers' perceptions in brand management"--Provided by publisher.