"Advertising, just like medicine and engineering, is a universal discipline of study, providing insight into … understanding the business process anywhere in the world. Ideally, due to its universal nature, that is how advertising should be … claimed, can be applied to any particular advertising campaign. In today's technological world, the challenge is to apply that …

"This book unites recent research efforts in online multimedia advertising and includes introductions to basic concepts … and fundamental technologies for online advertising, basic multimedia technologies for online multimedia advertising, and … modern multimedia advertising schemes, theories and technologies"--Provided by publisher. …

testing / Richard Stein -- The applications of omics technologies and the challenges of ethics in nutritional sciences …

Computer ethics and neoplatonic virtue: a reconsideration of cyberethics in the light of Plotinus' ethical theory … / Giannis Stamatellos -- The tension between human and cyborg ethics / Anne Gerdes -- Constructivist and constructionist … / Vanessa Hammler Kenon -- The significance of network ethics education in Japanese universities: a global citizenship education …

. Ethical conundrums in distance education partnerships / Michael F. Beaudoin -- 3. Ethics in interactions in distance education … / Paul Kawachi -- 4. Ethics in the ambit of distance education / J.S. Dorothy, Ugur Demiray, Ramesh C. Sharma, Ashwini Kumar … of technology : a case study for distance education / Deb Gearhart -- 8. Conversation ethics for online learning …

a wide variety of global industries including law, ethics, medicine, philosophy, and computer science. …. Applied ethics and ICT-systems in healthcare / Göran Collste -- 3. Trust and clinical information systems / Rania Shibl, Kay …

"This book bridges the gap between professional and academic perceptions of advertising in new media environments …1. An overview of digital media and advertising / Irene Dickey, William Lewis -- 2. Media evolution and the advent of … Web 2.0 / Laura Bright -- 3. Economic issues in media regulation / Edward Shinnick, Geraldine Ryan -- 4. Advertising in …

strategies, structural transformation of media, and changing advertising ethics"--Provided by publisher … social media users' big data privacy concerns / Kenneth C. C. Yang, Yowei Kang -- Advertising ethics in the social media age …"This book focuses on the radically evolving field of advertising within the new media environment by covering new …