"This book provides readers with an understanding of the importance of marketing products and services across different cultures and languages in an era of high global competition, presenting intensified globalization scenarios, shifting demographics, and rapid innovations in technology and...

"This book explores essential questions related to the cost, benefit, individual and social impact, and security risks associated with the rapid consumption of mobile technology, covering the current state of mobile technologies and their use in various domains including education, healthcare,...

"This book is an authoritative source for scholarly research on the use of mobile phones and how these devices are revolutionizing the way individuals learn, work, and interact with one another"--Provided by publisher.

Tourism is a multi-billion dollar international industry and also one of the biggest users of Web technologies, constantly adopting innovative ideas to enhance its market penetration. This book provides cohesive coverage of cutting-edge e-tourism systems and directions for future research and...

"This book discusses how, with its non-participatory enforcement ethos, its inherent bias against freedom of information, and its massive claims on IT budget resources, the information technology security system of the future may be even less hospitable to the democratic visions which some...

"This book explores how the use of mobile devices by health care professionals (HCPs) has transformed many aspects of clinical practice. It also explores how mobile devices and apps provide many benefits for HCPs, perhaps most significantly increased access to point-of-care tools, which has been...

"This book explores indoor navigation, tracking and monitoring, context-aware, alert systems, development enhancements, payments, etc. It contains case studies and practical mobile applications that clearly contribute for advances in the field of social inclusion"--

"This book presents the most recent state-of-the-art theories, methods and techniques in various aspects of mobile computing and communications across engineering, business and organizational perspectives. It gives insights on the recent advancements in various aspects of mobile computing and...

The Internet and other technological developments are now playing increasing roles in consumer health and the delivery of health services. This book provides developmental solutions and explanations for cardiovascular diagnostics. Useful to field researchers, academicians, and healthcare...