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. Exploring Consumers' Willingness to Contribute to Internet Web Sites -- 11. The Theory Behind the Role of Leverage and the …Internet marketing has become an important issue for many businesses around the world which have any form of commercial … presence on the net. It is often perceived that doing business on the Internet mostly requires competency in the technology …
Persistent link: https://www.econbiz.de/10011726335
Online education continues to grow exponentially, and the majority of universities now offer online courses. However, the unprecedented explosion of online learning courses has resulted in increased demands for online teachers, and regular classroom teachers are often asked to teach in an online...
Persistent link: https://www.econbiz.de/10011726656
1. Integrated marketing communications and their application to the open education field / Juliet Stoltenkamp, Jephias Mapuva -- 2. From consumer to prodsumer / Goknil Koçak -- 3. Educational marketing / Ruth Cook -- 4. Marketing online education / Ormond Simpson -- 5. Marketing and promoting...
Persistent link: https://www.econbiz.de/10011726979
Mysirlaki, Hara Bouta, Fotini Paraskeva -- The role of communication in online trust: the communicative action theory …
Persistent link: https://www.econbiz.de/10011727849
: Relationship Formation on the Internet identifies the role and function of shared contact behavior of youth on the Web. With expert … international contributions, this publication provides a deep understanding on various issues of adolescent Internet use with an …-Sanchez, Stephanie Donnelly, Megan Call, Clifford Drew -- 2. Internet affordances and teens' social communication / Gustavo Mesch -- 3 …
Persistent link: https://www.econbiz.de/10011725750
This book presents research on the global issue of the Internet as a central organizing platform for integrating …'Connor -- E-Branding the Consumer for Cultural Presence in Virtual Communities / Robert Pennington -- Impact of Internet Self …
Persistent link: https://www.econbiz.de/10011725926
"This book brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage"--Provided by publisher.
Persistent link: https://www.econbiz.de/10011728121
"This book brings together best practices and innovative approaches for effective marketing in today's economy, stressing the importance of structure, strategy, leadership, and marketing in the Cyber Era"--Provided by publisher.
Persistent link: https://www.econbiz.de/10011729022
"This book bridges the gap between professional and academic perceptions of advertising in new media environments, defining the evolution of consumerism within the context of media change and establishing the practical issues related to consumer power shifts from supplier to user"--Provided by...
Persistent link: https://www.econbiz.de/10011726956
.] -- 10. Linking traditional TV advertising to Internet advertising / Ling-Yu Duan ... [et al.] -- 11. Contextual in …
Persistent link: https://www.econbiz.de/10011727039