"This book unites recent research efforts in online multimedia advertising and includes introductions to basic concepts … and fundamental technologies for online advertising, basic multimedia technologies for online multimedia advertising, and … modern multimedia advertising schemes, theories and technologies"--Provided by publisher. …

"Advertising, just like medicine and engineering, is a universal discipline of study, providing insight into … understanding the business process anywhere in the world. Ideally, due to its universal nature, that is how advertising should be … claimed, can be applied to any particular advertising campaign. In today's technological world, the challenge is to apply that …

"This book focuses on the radically evolving field of advertising within the new media environment by covering new … strategies, structural transformation of media, and changing advertising ethics"--Provided by publisher …A model for mind-device dialectic and the future of advertising in the social media age / Recep Yilmaz, Nurdan Oncel …

. Exploring Consumers' Willingness to Contribute to Internet Web Sites -- 11. The Theory Behind the Role of Leverage and the … Clickthroughs: Understanding Consumer Interaction with Web Advertising -- 13. Comparing Consumer Purchase Behavior on the Internet …

Santos -- FRIENDVERTISING: a new advertising strategy in social network marketing / R. Gulay Ozturk -- Online customer …

and the consumer decision-making process: the role of Facebook online advertising / Jialin Hardwick, Lauriane Delarue …

a Successful Dot-Com Venture in India / Sanjeev Swami -- Trademark Infringement in Pay-Per-Click Advertising / Peter O …