Narrow search
Showing 1 - 10 of 439
Cover Image
Internet marketing research : theory and practice
Lee, Ook (contributor) - 2001
. Exploring Consumers' Willingness to Contribute to Internet Web Sites -- 11. The Theory Behind the Role of Leverage and the …Internet marketing has become an important issue for many businesses around the world which have any form of commercial … presence on the net. It is often perceived that doing business on the Internet mostly requires competency in the technology …
Persistent link: https://www.econbiz.de/10011726335
Cover Image
The tools for successful online teaching
Dawley, Lisa - 2007
Online education continues to grow exponentially, and the majority of universities now offer online courses. However, the unprecedented explosion of online learning courses has resulted in increased demands for online teachers, and regular classroom teachers are often asked to teach in an online...
Persistent link: https://www.econbiz.de/10011726656
Cover Image
Marketing online education programs : frameworks for promotion and communication
Demiray, Uğur (contributor); Sever, Serdar (contributor) - 2011
1. Integrated marketing communications and their application to the open education field / Juliet Stoltenkamp, Jephias Mapuva -- 2. From consumer to prodsumer / Goknil Koçak -- 3. Educational marketing / Ruth Cook -- 4. Marketing online education / Ormond Simpson -- 5. Marketing and promoting...
Persistent link: https://www.econbiz.de/10011726979
Cover Image
User behavior in ubiquitous online environments
Pelet, Jean-Eric (ed.); Papadopoulou, Panagiota (ed.) - 2014
Mysirlaki, Hara Bouta, Fotini Paraskeva -- The role of communication in online trust: the communicative action theory …
Persistent link: https://www.econbiz.de/10011727849
Cover Image
Adolescent online social communication and behavior : relationship formation on the Internet
Drew, Clifford J. (contributor);  … - 2010
: Relationship Formation on the Internet identifies the role and function of shared contact behavior of youth on the Web. With expert … international contributions, this publication provides a deep understanding on various issues of adolescent Internet use with an …-Sanchez, Stephanie Donnelly, Megan Call, Clifford Drew -- 2. Internet affordances and teens' social communication / Gustavo Mesch -- 3 …
Persistent link: https://www.econbiz.de/10011725750
Cover Image
Contemporary research in e-branding
Bandyopadhyay, Subir (contributor) - 2009
This book presents research on the global issue of the Internet as a central organizing platform for integrating …'Connor -- E-Branding the Consumer for Cultural Presence in Virtual Communities / Robert Pennington -- Impact of Internet Self …
Persistent link: https://www.econbiz.de/10011725926
Cover Image
Computer–mediated marketing strategies : social media and online brand communities
Bowen, Gordon (ed.) - 2015 - Online-Ausg.
"This book brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage"--Provided by publisher.
Persistent link: https://www.econbiz.de/10011728121
Cover Image
Marketing in the cyber era : strategies and emerging trends
Ghorbani, Ali (ed.) - 2014
"This book brings together best practices and innovative approaches for effective marketing in today's economy, stressing the importance of structure, strategy, leadership, and marketing in the Cyber Era"--Provided by publisher.
Persistent link: https://www.econbiz.de/10011729022
Cover Image
Handbook of research on digital media and advertising : user generated content consumption
Eastin, Matthew S. (contributor);  … - 2011
"This book bridges the gap between professional and academic perceptions of advertising in new media environments, defining the evolution of consumerism within the context of media change and establishing the practical issues related to consumer power shifts from supplier to user"--Provided by...
Persistent link: https://www.econbiz.de/10011726956
Cover Image
Online multimedia advertising : techniques and technologies
Hua, Xian-Sheng (contributor); Mei, Tao (contributor);  … - 2011
.] -- 10. Linking traditional TV advertising to Internet advertising / Ling-Yu Duan ... [et al.] -- 11. Contextual in …
Persistent link: https://www.econbiz.de/10011727039