The development of information and communication technologies enables dynamic social interaction through computer-mediated communication. This book describes the growing proliferation of CMC applications and the need for new perspectives, methods and tools for research and practice. It explores...

"This book offers the most relevant theories about culture and European market segmentation as well as providing updated data for the evaluation and analyses of the European consumption patterns in the beverage market"--Provided by publisher.

Internet marketing has become an important issue for many businesses around the world which have any form of commercial presence on the net. It is often perceived that doing business on the Internet mostly requires competency in the technology area. However as many dot com companies are failing...

"This book brings together innovative techniques and novel designs that aid in the development of multi-method studies and investigations, focusing on vital concepts such as data validity, triangulation, and reliability"--Provided by publisher.

"This book provides relevant theoretical frameworks and the latest empirical research findings on a new platform of business models and explores the relationship between the new Business 2.0 alliance and Web 2.0"--Provided by publisher.

Social and solidarity economy web information systems: state of the art / Mariana Curado Malta, Ana Alice Baptista -- Business intelligence tools for social e-enterprises / Jorge Bernardino -- Appreciating rapid technology integration in creating value in enterprises / Mambo G. Mupepi, Sylvia C....

"This book explores the effective and comprehensive deployment of appropriate ICT strategies within the nonprofit sector, discussing how ICT enables the non-profit sector to achieve organizational efficiency, effectiveness, and, ultimately, self sufficiency"--Provided by publisher.

"This book brings together cases and chapters in order to examine both the practical and theoretical components of creating an online social community for nonprofit organizations"--Provided by publisher