, and consumer behavior for marketing strategies"--Provided by publisher. … Karabulut, Ali Caglar Uzun -- What went wrong? / Bhavna Bhalla -- Case study on relationship marketing / Bhawana Sharma, Tulika … changing lanes: a case of BMW India / Pardeep Bawa -- Niche marketing strategies for business growth: an experiential journey …

. Transactional properties of complex Web services / Li Li, Chengfei Liu, Xiaohui Zhao, Junhu Wang -- 3. Demand driven Web services …12. Process-oriented information modeling and exchange paradigm for the support of complex after sales services with …. Online-oriented service quality / Samar Swaid, Rolf Wigand -- 14. Business models for insurance of business web services …

Barrutia, Ainhize Gilsanz -- 3. Methods for service quality assurance / Manfred Bruhn -- 4. Quality management for IT services … as a means to improve quality in IT services / Stéphane Cortina, Michel Picard, Omar Solórzano, Alain Renault -- 10 …. Quality management of corporate data assets / Boris Otto -- 11. Quality of cloud services / Anette Weisbecker -- 12. Focused …

effect on the fields of marketing, management and information systems"--Provided by publisher. … -- The role of consumer innovativeness and trust for adopting internet phone services / JungKun Park, Te-Lin Chung, Won …-Moo Hur -- Examining behavioral intention toward mobile services: an empirical investigation in Greece / Theodora Zarmpou …

its supporting technology in order to administer cutting-edge knowledge to encourage the improvement of services … software engineering capabilities in Japan using panel analysis / Yasuo Kadono -- Value-adding to public services through the … of services / Holger Kett -- Service oriented innovation management: an open innovation approach for collaboration in …

services from e-commerce and agent technology researchers, academicians, and practitioners with an overview and references to …Comparison-Shopping Services and Agent Design: An Overview / Yun Wan -- The Next Generation of Shopbots: Semantic … Interoperability and Personalization / Maria Fasli -- A Mediation Architecture for Global Comparison Services / Hongwei Zhu, Stuart E …

management : a concept for life cycle based quality management of IT-services / Claus-Peter Praeg, Dieter Spath -- 23. Measuring …

The mobile services industry is going through a major transformation, which challenges many of the basic assumptions … behind the existing business models. As the business paradigm shifts from voice-centric to data-centric mobile services, the … mobile services industry by combining novel ideas from complexity theory, from research on vertical integration strategies …