"This book brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage"--Provided by publisher.

"This book presents various opinions, judgments, and ideas on how the use of digitally created worlds is changing the face of e-commerce and extending the use of Internet technologies to create a more immersive experience for customers"--Provided by publisher.

"This book focuses on the radically evolving field of advertising within the new media environment by covering new strategies, structural transformation of media, and changing advertising ethics"--Provided by publisher

"This book investigates the effects of Web technologies and social media on interaction and the political process helping readers to use Web technologies to address local and global problems and improve systems of governance, social equity, economic activity, sustainability, service delivery,...

Very little has been written to address the emerging trends in social software and technology. With these technologies and applications being relatively new and evolving rapidly, research is wide open in these fields. This book fills this critical research need, providing an overview of the...

"This book brings together research on the multi-faceted nature and overarching impact of social technologies on the main opportunities and challenges facing today's post-secondary classrooms, from issues of social capital formation to student support and recruitment"--Provided by publisher.

1. Exploring a professional social network system to support learning in the workplace / Anthony "Skip" Basiel, Paul Coyne -- 2. Knowledge producing megamachines : the biggest Web 2.0 communities of the future / Laszlo Z. Karvalics -- 3. Web 2.0 driven sustainability reporting / Daniel Süpke,...

"This book contains a compendium of the latest academic material on the usage, strategies, and applications of social media in education today. Including innovative studies on online networks, social constructivism, and collaborative learning"--