Narrow search
Showing 1 - 10 of 416
Cover Image
Cases on teacher identity, diversity, and cognition in higher education
Breen, Paul (ed.) - 2014
The role of early learning experience in shaping teacher cognition and technology use / Mariam Attia -- Preschool …
Persistent link: https://www.econbiz.de/10011728006
Cover Image
Consumption culture in Europe : insight into the beverage industry
Santos, Carmen R.. (contributor) - 2013
"This book offers the most relevant theories about culture and European market segmentation as well as providing updated data for the evaluation and analyses of the European consumption patterns in the beverage market"--Provided by publisher.
Persistent link: https://www.econbiz.de/10011727643
Cover Image
Handbook of research on effective marketing in contemporary globalism
Christiansen, Bryan (ed.); Yildiz, Salih (ed.);  … - 2014
, Nicholas Chileshe, Raufdeen Rameezdeen, Steffen Lehmann -- The effect of incidental advertising exposure on online impulse …
Persistent link: https://www.econbiz.de/10011728057
Cover Image
Analyzing the cultural diversity of consumers in the global marketplace
Crespo-Almendros, Esmeralda (ed.);  … - 2015
/ Inmaculada García-Maroto, Francisco Muñoz-Leiva -- Cultural perspectives on advertising perceptions and brand trustworthiness … / Melissa M. Bishop, Mark Peterson -- Foreign language display in advertising from a psycholinguistic and sociolinguistic …
Persistent link: https://www.econbiz.de/10011728208
Cover Image
Online advertising and promotion : modern technologies for marketing
Hanafizadeh, Payam - 2012
"Advertising, just like medicine and engineering, is a universal discipline of study, providing insight into … understanding the business process anywhere in the world. Ideally, due to its universal nature, that is how advertising should be … claimed, can be applied to any particular advertising campaign. In today's technological world, the challenge is to apply that …
Persistent link: https://www.econbiz.de/10011727376
Cover Image
Visual perception of music notation : on-line and off-line recognition
George, Susan Ella. - 2004
-based applications, and consolidates the successes, challenges and questions raised by the computer perception of this music notation … -- Evaluation in the Visual Perception of Music / Susan E. George …
Persistent link: https://www.econbiz.de/10011726690
Cover Image
Perceptions of knowledge visualization : explaining concepts through meaningful images
Ursyn, Anna - 2014
"This book discusses issues related to visualization of scientific concepts, picturing processes and products, as well as the role of computing in the advancement of visual literacy skills"--Provided by publisher.
Persistent link: https://www.econbiz.de/10011727879
Cover Image
Handbook of research on digital media and advertising : user generated content consumption
Eastin, Matthew S. (contributor);  … - 2011
"This book bridges the gap between professional and academic perceptions of advertising in new media environments …1. An overview of digital media and advertising / Irene Dickey, William Lewis -- 2. Media evolution and the advent of … Web 2.0 / Laura Bright -- 3. Economic issues in media regulation / Edward Shinnick, Geraldine Ryan -- 4. Advertising in …
Persistent link: https://www.econbiz.de/10011726956
Cover Image
Online multimedia advertising : techniques and technologies
Hua, Xian-Sheng (contributor); Mei, Tao (contributor);  … - 2011
"This book unites recent research efforts in online multimedia advertising and includes introductions to basic concepts … and fundamental technologies for online advertising, basic multimedia technologies for online multimedia advertising, and … modern multimedia advertising schemes, theories and technologies"--Provided by publisher. …
Persistent link: https://www.econbiz.de/10011727039
Cover Image
Cognitive and emotional processes in web-based education : integrating human factors and personalization
Mourlas, Constantinos (contributor);  … - 2009
Section I: Cognition and Learning: Chapter I. Individual Differences and Web-Based Learning / Michael Grimley, Richard …Section III: Cognition-Aware and Affective Hypermedia: Chapter IX. Individual Differences in Adaptive Educational … Robinson -- Chapter XIV. Enhancing Individuals' Cognition, Intelligence and Sharing Digital/Web-Based Knowledge Using Virtual …
Persistent link: https://www.econbiz.de/10011725889