A case-based identification of internal and external issues for branding strategies / Abu Sayeed Mondal, Dilip Roy -- Promoting Bucovina's tourism brand / Alexandru-Mircea Nedelea -- Branding and brand management: case of Amul / Anupam Sharma -- Service branding through quality practices in...

"This book address the evolution of the current industrial revolutions, a practical and working definition of the concept Industry 4.0, strategic implications of i4.0 implementation, importance of the process improvement in the quest of industry 4.0, consequences of i4.0 adoption for supply...

"This book highlights new business products, services, strategies, and philosophies drawn from an emerging collaborative information platform and explores connections between the development of new e-business technologies with consumers, businesses, and links to social and political visions and...

"Detailing the functions, issues and trends of service composition, this book offers the most relevant research and models pertaining to the design and maturity of semantic use"--Provided by publisher.

Business managers are striving to move toward process-centric organizations, but the challenge remains in ensuring adoption of a business process culture. This book aids managers in the transformation of organizations into world-class competitors through business process applications. A useful...

"This book focuses on business process standards and standardization, offering an indepth multi-methodological analysis of the benefits organizations may obtain from BPS and how the benefits can best be achieved" --Provided by publisher.

"This book provides readers with case studies and real-life examples on usability methods and techniques to test the design and development of digital products, such as web pages, video games, and mobile computer applications"--Provided by publisher.

"This book explores the development of intelligent techniques for the information security in the area of biomedical image and signal processing. It emphasizes on data security and content protection in modern health care system"--