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Emerging innovative marketing strategies in the tourism industry

Ray, Nilanjan (ed.) - 2015

"This book comprises scholarly research on effective promotional tools and practices within the tourism sector by …A bird's eye view on leisure services / P. N. Raghunathan -- Regional sustainable development: cultural tourism in the … southern Jalisco, México / José G. Vargas-Hernández -- Tourist inflow in a temple city: a study of cultural tourism in …

Persistent link: https://www.econbiz.de/10011728301

Mass customization information systems in business

Blecker, Thorsten (contributor); … - 2007

"This book describes original, innovative works on IT systems for mass customization, and provides a multitude of solutions, tools, concepts and successful realizations of IT systems for mass customization. It discusses state-of-the-art mass customization while depicting the importance of IT in...

Persistent link: https://www.econbiz.de/10011726421

Knowledge driven service innovation and management : IT strategies for business alignment and value creation

Chew, Eng K. (ed.); Gottschalk, Petter (ed.) - 2013

"This book provides a comprehensive collection of research and analysis on the principles of service, knowledge and organizational capabilities, clarifying IT strategy procedures and management practices and how they are used to shape a firm's knowledge resources"--Provided by publisher.

Persistent link: https://www.econbiz.de/10011727597

Tourism informatics : visual travel recommender systems, social communities, and user interface design

Sharda, Nalin (contributor) - 2010

Tourism is a multi-billion dollar international industry and also one of the biggest users of Web technologies …, constantly adopting innovative ideas to enhance its market penetration. This book provides cohesive coverage of cutting-edge e-tourism …Building Visual Travel Recommender Systems and Tourism Communities for Effective User Experience / Nalin Sharda …

Persistent link: https://www.econbiz.de/10011726658

Hospitality, travel, and tourism : concepts, methodologies, tools, and applications

2015

"This book considers the effect of cultural heritage and destinations of interest on the global economy from the viewpoints of both visitor and host and will provide unique insights for travelers, business leaders, sightseers, cultural preservationists, and others interested in the unique...

Persistent link: https://www.econbiz.de/10011728983

Strategies in sports marketing : technologies and emerging trends

Alonso Dos Santos, Manuel (ed.) - 2014

-- Sports tourism marketing / Kirstin Hallmann, Sören Dallmeyer, Christoph Breuer -- The marketing implications of international … sport event to a sponsoring brand: vision of the sport tourist / Cristina Aragonés-Jericó -- The role of sports marketing in … highlighting the plans and tactical operations that sports organizations conduct when integrating marketing strategies …

Persistent link: https://www.econbiz.de/10011728007

Virtual worlds and e-commerce : technologies and applications for building customer relationships

Ciaramitaro, Barbara L. (contributor) - 2011

"This book presents various opinions, judgments, and ideas on how the use of digitally created worlds is changing the face of e-commerce and extending the use of Internet technologies to create a more immersive experience for customers"--Provided by publisher.

Persistent link: https://www.econbiz.de/10011726918

Customer relationship management and the social and semantic web : enabling cliens conexus

Colomo-Palacios, Ricardo (contributor); … - 2012

"This book provides an overview of the field of the Semantic Web, social Web and CRM by uniting various research studies from different subfields, exploring the opportunities and challenges confronting organizations using Web 2.0 and 3.0"--Provided by publisher.

Persistent link: https://www.econbiz.de/10011727167

Fuzzy methods for customer relationship management and marketing : applications and classifications

Donzé, Laurent (contributor); Meier, Andreas (contributor) - 2012

1. Applying fuzzy logic and fuzzy methods to marketing / Laurent Donzé and Andreas Meier -- 2. Fuzzy soft social network modeling and marketing / Ronald R. Yager and Rachel L. Yager -- 3. Fuzzy dynamic groups: measures and implications for television audiences / José-Domingo Mora -- 4. Using...

Persistent link: https://www.econbiz.de/10011727272

Customer-oriented global supply chains : concepts for effective management

Eyob, Ephrem (contributor); Tetteh, Edem (contributor) - 2012

"This book provides insights and supports executives, middle managers and practitioners concerned with the management of supply chain with expertise, knowledge, information and organizational management development in different types of industries"--Provided by publisher.

Persistent link: https://www.econbiz.de/10011727348